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Chatting Social with Glen


Date 25 May, 2016

Chatting Social with Glen

SOCIAL MEDIA…

…it’s a topic of interest for so many companies of today. A modern business technique that can achieve fantastic reach and brand awareness for companies, and also one our newest services now being offered at BEVIN Creative.

We sat down with Glen Panarese, our new Manager of Marketing and Digital and in-house social media guru, to discuss the importance of social media for businesses of today.

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Thanks for sitting with us today Glen. So, social media…what’s it all about?
Social media is one of the best ways of engaging with your current clients, as well as generating brand awareness and reach for attracting new clients. Customers of today are used to spending a great deal of time on social media so naturally this presents a great opportunity for brands to be present in this space. Social media is a much more personal way of communicating with audiences and can also be a great way to showcase your brand’s personality and identity.

Does every business need social media?
Every second Aussie now accesses social media every day, however only around 31% of Australian small/medium enterprises (SMEs) are active and operational on social media to cater to this crowd. In today’s modern business world, you really do need a social presence. However, this doesn’t mean getting onto each and every social media platform out there. It’s about choosing a select few platforms and doing them well.

Does social media advertising really work?
I wouldn’t be wearing the watch I have on if it wasn’t for social media. I wouldn’t have attended half of the music gigs I’ve gone to if it wasn’t for social media. I wouldn’t be following half of the brands I like if it wasn’t for social media. I would also have a lot more time on my hands if it wasn’t for social media…(sighs)

Does social media need to be a daily resource?
It depends entirely on the platform and depends on what you mean by “resourcing”. Monitoring and responding to comments can be 24/7 depending on your customer engagement, however publishing content needs more planning. For example, Facebook requires daily posts, LinkedIn pages can get away with weekly posts and writing/publishing articles on a blog can be done monthly. The challenge is consistency. I’ve seen many social media accounts fail because they haven’t been resourced regularly. That’s why it’s great to have a company who can manage this for you.

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If I have a great website, do I really need social media?
Social media platforms present dynamic opportunities to showcase a brand’s personality, present updates, communicate news and offer promotions exclusive to followers interested in that brand. A website is purely a broadcast platform that generally doesn’t often change. You absolutely need both but they are not one in the same thing and hence should be used differently.

What’s the golden bullet of social media?
It’s all about engagement through the strategic and regular use of powerful and relevant content. It’s about choosing when to sell and when to have personality. It’s about learning what your followers like and constantly giving it to them to ensure your brand name is front and centre in their minds as often as possible. It’s also about making it “social” as it’s not called “social media” for nothing!

Is Facebook still the dominant force of social media?
It still is and I believe it will be for some time. It’s become a habit for us and a comfort zone for finding, sharing and creating content and has formed a big part of our lives. According to the Australian Bureau of Statistics 62.5% of the total Australian population has a Facebook account and more than 50% of our nation watch a video on Facebook each day. I’ve also read recently that we check our Facebook up to 14 times per day with a weekly usage of 8.5 hours on the site – that’s a full work day! That is why businesses need to be there.

Thanks for your time today Glen. Any final words?
Businesses are now leveraging the new online social media market place more than ever and if you’re not doing the same, you may be left behind. It’s my pleasure to provide social media management to companies in need so if that’s you, I welcome your call, email, post, message, tweet or any other form of communication.

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