Bevin 1300 213 213

Animate, Engage and Convert

With the world of business forever evolving, how can you make your marketing stand out?

With Animated Explainer Videos in your marketing toolkit, your brand will have that creative edge needed to improve client engagement.

There are many benefits that can be realised from utilising explainer animations.

  • Increased brand awareness.
  • Able to visually engage with new, existing and future customers.
  • Easily adaptable to suit your branding and target audience.

What are animated explainer videos?

Animated explainer videos are short, attention-grabbing videos that explain your product, business or an idea. Think of it as an automated version of your ‘elevator speech’, without the one-on-one interaction, that features in your social media news feed and advertisements, or on your website landing page.

These videos are usually kept to between 1-2 minutes long, which is the optimal timeframe during which you can retain your audience’s attention while providing a visual, fun and easy to understand way of answering questions about your business.

There are many forms that animated explainer videos can take. Some of the more common formats include infographics, 2D and 3D animation, whiteboard animation, and motion graphics.

Our in-house Motion and Digital Designer here at BEVIN Creative can create just the right one to suit both your brand and your message.

The place of explainer animations in your marketing strategy

Businesses often offer complex products or services, and animated explainers provide you with the opportunity to visualise abstract concepts that are usually too difficult to convey via conventional means. With a deeper understanding of your product or service, your audience engagement and conversion will be improved.

marketing strategy mind map

The many benefits of using explainer videos

Being able to condense a large volume of information into a video gives you the ability to concisely convey more information in less time. Before you lose someone’s attention and they scroll past your video, your key message and value proposition will already be put to them. Brand awareness leads to brand loyalty and cultivates leads – all of which has a positive impact on your market share.

graphic of people placing items into a funnel shaped container on a dessert landscape

When compared to a live-action video, animation videos are much more cost-effective, and provide your audience with a lot more information as well.  The increased Return on Investment (ROI) from this marketing medium makes it well worthwhile to include it as part of your strategy.

As you can easily incorporate Search Engine Optimisation (SEO) into the content, your brand is more accessible in pitch meetings and across social media. Reaching a greater and more varied demographic is a proven way to maximise your marketing funnel intake, and ultimately results in more conversions.

Are you ready to get animated?

Contact us to talk to our professional and experienced team and get an Animated Explainer playing on your marketing channels.

an image of a rocket lifting off from the surface of a brain

 

 

 

 

 

Yirra Yaakin – An Award Winning Rebrand

BEVIN Creative was recently recognised in the 2021 Transform Awards (ANZ) for the rebrand of one of our long-standing clients – Yirra Yaakin Theatre Company. The awards are presented by Transform magazine, and feature various categories that focus on specific aspects of the branding process.

Yirra Yaakin’s rebrand was entered for consideration into the ‘Best rebrand of a digital property’ and we were extremely proud to have been presented with a Bronze Award.

The new brand is bold, modern and distinct and was embraced by both the Yirra Yaakin team as well as the community.

Yirra Yaakin Theatre Company is one of Australia’s leading Aboriginal performing arts organisations. They produce award-winning, world-class theatre to global audiences, focusing on sharing Aboriginal stories.

As Yirra Yaakin is a respected cultural leader and artistic hub for Aboriginal people, it was imperative that the new corporate identity acknowledged and paid particular attention to the deep cultural roots, so that it would be well received by the Indigenous community.

We are proud to have been involved in the production of marketing collateral for their contemporary shows for a number of years, and were excited to partner with them in the creation of a new corporate identity and logo, to coincide with the celebration of an operational milestone. The rebrand needed to draw on the established elements of the company’s cultural identity, while preparing the landscape for the future direction and growth of the company.

The name, Yirra Yaakin, embodies a deep meaning of “standing tall”, which lends itself to many creative interpretations. The concept that this embodies transcends the simplicity of its literal meaning however. It is deeply rooted in culture and is one of unity, respect, learning from each individual’s strengths and therefore, equity and mutual leadership within a collective. The final logo was created to capture and convey this holistic concept, and the branding icon was creatively designed to do just that.

The creation of the logo was inspired by “seeing the forest through the trees” and depicts a central elongated figure, larger than the rest; only because it is central to the focus, identifying it as a leader. The figures to either side depict the collective, standing tall and standing together as one. The shape of the logo emulates that of a fingerprint, which conveys the concept of identity, derived from being part of a community or collective. The imagery acknowledges and captures the strong cultural roots, identity and cohesiveness found within Aboriginal culture.

Our teams’ carefully considered creative approach resulted in a brand that upheld the company’s existing reputable and culturally dominant position, as well as invigorated their operations, while creating a realm within which they could be challenged to grow into the future.

The rebrand was completed across all digital and physical media, and has since been applied to the Company’s ongoing annual program of works, as a result of the widespread positive reaction it has received.

Given the scope and depth of work involved in this project, we sought permission to showcase it in the recent Transform ANZ Awards and the recognition we have received shows that the pride and sense of accomplishment our team has felt throughout our partnership with Yirra Yaakin is not misplaced.

We are both grateful and honoured that our creative vision was firstly well received by Yirra Yaakin, and secondly, acknowledged by a board of our peers to be worthy of an award. It strengthens our commitment to attracting and retaining the best talent, who strive to serve our clients to the best of their ability on every project. Our process is continuously honed in line with the best practices and cutting-edge technology, allowing us to be simply the best at shaping concepts into reality.

Colours and Their Impact On A Brand

When you think about what the word “Brand” means to you, there are likely to be a few definitions and concepts that you consider.

One of the definitions that is possibly the most relevant to marketing, is that a brand is what your business is first identified and then remembered by, and ultimately the foundation on which your reputation is built.

A laptop computer partially opened with a rainbow reflection on the screen

 

Your brand encompasses a number of elements, and each of these needs to be given careful consideration. The general consensus is that effective branding requires seven elements.

  • Name
  • Logo
  • Catchphrase, Tagline or Slogan
  • Appearance or Images
  • Fonts or Typography – read our article on Fonts for more insight into this.
  • Graphics
  • Colour

What part does Colour play in branding?

Colours play an important part in how we first perceive something, which then starts to shape our reaction to it. The initial impression needs to be a positive one in order to engage and retain the person’s interest. Albeit subconsciously, you will no doubt be aware of the use of colours in familiar settings. Unless you’ve given these choices some thought, it might surprise you to realise that more often than not, the colour choices are usually well thought out and deliberate.

A glass sided building made up of multicoloured rectangle panes against the blue sky

Colour psychology is the study of the impact colours have on perception and subsequent behaviour, and can be a pivotal aspect when creating your brand. There has been lots of research conducted into the correlation between successful brands and their colours. Some of the results indicate that simplicity, in choosing just one or two colours, is a common trait in the vast majority of cases.

Think of logos in the colours red and white, and immediately companies like Coca Cola and Target will come to mind. Similarly, the simple logo of four squares, in the three primary colours and one secondary is instantly identifiable as the Microsoft logo. The colour of each quadrant has been specifically chosen to represent a range of products and solutions. Subtly perhaps, but powerfully nonetheless, as this is now recognised as one of the most well known logos in the world.

How do you align your colours with your brand?

Six of the colours of a rainbow in bands

This is not as straightforward as choosing your favourites and then creating a logo that looks good in them. Although we have placed colour as the last element in our list, that certainly does not represent its importance. On the contrary, it has been deliberately placed there, to represent the glue that holds the rest of the branding elements together.

Once you have identified your brand identity and what your core values are, this forms the context within which the broadly accepted connotations of different colours can start to be applied.  As an example, if you are a manufacturer of environmentally friendly products, the choice of the colour green would represent the environmentally friendly and health related aspect of your products, along with the usual connotation of calmness and freshness. This creates an image of your company that is aligned with your products and thus represents your business appropriately. Green is also associated with wealth, as a result of the historical slang term, “greenback”, for US dollars. In the context of the overall brand, this is unlikely to present a negative impression, as most consumers would more than likely expect to pay slightly more for an environmentally friendly product.

Factors to consider when choosing your colours

Colour psychology doesn’t offer as much direction, when armed with just a colour palette and an idea, as you would hope. Some of the factors you need to consider in making the choice for your brand include the demographic of your target market, the appropriateness of the colours in relation to your brand personality, and the full picture that your brand presents.

Indian Holi Festival of Colours

 

The demographic of your audience is crucial, as individual colours evoke different reactions as a result of cultural differences as well as personal preferences. An ideal example of this is the colour red. In most Asian cultures, red is a colour associated with celebrations and good fortune. In stark contrast, red is often regarded as a negative colour eg “a red flag”, “in the red” or “caught red-handed”.

As colours tie intrinsically to the brand personality, the appropriateness needs to be given due consideration. As an example, consider if it is appropriate for something like a health related service to choose red and black as their brand colours.   Would you raise an eyebrow at this choice? Would it be more appropriate to choose blue or green and white to signify calm, health and purity?  Consider the symbolism of certain colours in the context of your business.

Once you have decided on appropriate colours, combine them with your logo, slogan, fonts and graphics. Do they still work when looked at as a full picture? If they do, well done! Seek a peer review, as a fresh pair of eyes can give you a different point of view, and allow you to adjust your selections as needed, before you go to market with an unfavourable brand image.

Feel like you need some help?

An orange, painted blue and cut in half to show the vibrant orange colour inside, against a completely blue background.

At BEVIN, we aim to create brands that leave a lasting impression with stakeholder groups. This is achieved through engaging, considered design as well as brand consistency, continuity and clarity.

In order to build an impressionable and strong brand, we ask our clients in the preliminary workshop/ briefing stage to decide whether they desire a brand that will stand the test of time, or a brand that has the flexibility to warrant growth in line with their organisation.

Transforming verbally communicated concepts into a visual communication device takes skill and flair. Brand management is something the professional team at BEVIN Creative excels at.

Once your brand is created, it needs to be monitored and managed to ensure the parameters and guidelines outlined in the creation stage are being adhered to. As difficult as this is, it is imperative to ensure the brand is not losing potency and that it is remaining the focal point. This requires a strong brand manager with a strong team.

Contact us if you would like experienced brand managers to help you develop, maintain and grow your company brand.

 

 

 

 

Website design errors and how to avoid them

There are so many things to consider when building a website, however, the last things that come to mind are possible design and content errors.

Website design errors and how to avoid them are an important consideration when building your website. There are a lot of technical factors, and while some of these seem minor and more related to common sense than technical aspects, their impact on the final product can be anything but minor.

  • Caching
  • Optimised images and animations
  • Content overload
  • Cluttered design – (UX)
  • Navigation – (UI)

 

Create a well thought out website

A well-thought-out website has the potential to mark your spot on the internet among your competitors and be a powerful tool to convert casual browsers into potential customers.  With the plethora of DIY, low-cost website design options available to small businesses, it is easy to fall into the trap of picking one that just doesn’t hit the mark you want it to.

Here at BEVIN Creative, we are quite often engaged once a small business starts to transition into a medium enterprise; when branding, social and web presence take on a more important role that word-of-mouth marketing simply cannot fill.  Examining websites with a fresh pair of eyes, we find that there a few common website design errors that crop up frequently, so we’re going to give you some insights into how to avoid them.

 

Speed of page could lead to speed of leaving page

I’m sure you’ve all visited a website that takes forever to load, even with your blisteringly fast internet connection.  This would be close to the main reason why people move to the next search result – taking their potential purchase with them.  Well-chosen, relevant images and animations that align closely with your brand identity are crucial for engagement, but if they are not optimised or those fancy plugins you installed on your website have even the slightest issue with them, you end up with a sluggish loading time.

Presuming the fault doesn’t lie with the web hosting, there are a few things you can check to try and speed things up.  The first is to make sure your website utilises browser and server-side caching, not client-side caching.  This enables data requests to be retrieved quickly, which directly results in quicker loading times.

 

Image and file sizes impact not just page load time

Hand in hand with this is the optimisation of the images and animations on your website.  The image format you choose can make a substantial difference to the file size.  An image saved as JPEG or JPG format will be smaller and load faster than a PNG or GIF format, and Google favours speed!  If you didn’t include keywords in the alt attributes, your SEO will be negatively impacted, and you won’t find your images displayed among the highly ranked.

 

Clearly plan and select content

If your website is bombarding visitors with information, they’re going to miss the key points you want them to take away, so keep the content succinct and relevant.  Engage a copywriter and editor to get your message across in a clear and concise way, without distracting errors and poor readability.

 

Reduce clutter and design user-friendly navigation

Another simple fix is to reduce clutter on your website, and ensure you have made good use of whitespace to maximise the user experience (UX).  This is also important with regard to the design and flow from a browser view to a mobile view.  If scrolling and navigation on a mobile device are not taken into consideration when designing the layout, you could be missing out on engaging a large percentage of potential website visitors who are purely mobile.

 

Design a website that is easy to traverse

Ensuring that your website’s user interface (UI) features ease of navigation, with prominent links to pertinent information, is another element that needs to be built into your website.  No one enjoys a virtual treasure hunt, so use a large X to mark the spot, and put it somewhere easy to find!

 

Technical issues or troubleshooting

If the technical terms are making your eyes glaze over – like they do when waiting for a website to load – outsourcing this troubleshooting is worth considering.  The team here at BEVIN Creative offer a wealth of knowledge and expertise and can guide you through, every step of the way, to a well-designed, functional and brand aligned websiteContact us today to get your .com working for you!

 

Contact us if we can help troubshoot things for you…

– – 1300 213 213   |   bevin@bevin.com.au – –

How Google Search Can Work For You

“Just Google it”

To find out almost anything these days, we go online to a search engine; and let’s face it, we predominantly all use Google (it is the most widely used search engine in the world). We use it to find answers, recipes, restaurants, new businesses and more!

Google search is so intuitive and responsive that it understands words and phrases entered, even obscure things – for example if you type in ‘actor with large eyes in boardwalk empire’, Steve Buscemi comes in every position on the first page of displayed options. Same goes with looking for businesses, search for ‘financial planner’ and the first four results are adverts for financial planners, including ANZ Bank. Using Google Search Advertisements for your business is one of the best decisions you can make as part of your marketing mix.

Here are a few quick-fire points about Google Search that will help you.

 

So How Can Google Search Work for You?

Every time your customers search, there are thousands (sometimes millions) of websites with helpful information. How Google figures out which results to show starts long before the customer even begins typing through predictive text and popular searches, and is guided by a commitment from Google to provide the best information about a business.

 

Google Search isn’t Social Media

When it comes to digital marketing there can be a crossover between Google Search, SEO, and social media. The most important objective is to get traffic to your website and that is the role of Google Search.

 

We Talk to People Who Are Listening

Spend money on the people who are interested in you. Superior Geo-Targeting allows you to focus on a very specific audience based on location. If you want to talk to just those in Canberra or focus more spend in targeting the Perth CBD, just tick the box. It makes sense to have an audience strategy – who, how old, where they live, industry, even their sex. Focus on those who count.

 

Instantly Matching A Customer Search

In a fraction of a second, Google Search uses algorithms to sort through hundreds of billions of websites in the Google Search index to find the most relevant, useful results for what it is you’re looking for. SEO takes approximately 3 months to take effect, Google Search will begin to drive traffic to your website as soon as the campaign is launched.

 

The Stats Don’t Lie, People Now Trust Google Even More

When COVID-19 locked down the world and people went into isolation, some threw caution to the wind and immersed themselves in on-line shopping, researching and all other forms of communication. Global behaviour has changed, where the internet has now gained the trust and confidence of most users; therefore building a digital presence is now a crucial part of all business strategy moving forward.

 

While You’re Resting Google Is Working

We can’t work 24 hours a day, 7 days a week and 365 days a year but Google can! Google doesn’t stop working and your customers who happen to be looking in the wee hours of the morning or on an overnight flight will find you. Put simply, businesses can’t afford the man-hours for these tasks – automation around marketing, research and qualifying customers is a must.

 

Presenting Ads with Google

To help your customers find what they are looking for quickly, Google provides results in many useful formats. Whether presented as a map with directions, images, videos or stories, Google is constantly evolving with new ways to present information.

 

Search Results Place You Right on Top

There is no better placement of your business than search – it keeps you on top. Google provides simple, better results. If users like the search results they find, based on the search queries, then the user will be happy. Happy users turn into repeat users – repeat users who become loyal to your company and brand.

 

We hope this is a helpful guide to how we can help from a Google search perspective. Taking your marketing to the next level will open many opportunities for your business. We specialise in websites, digital awareness and digital advertising for businesses. Your company can be ahead in most areas of the competition, let us help get you there.
 

Contact us to find out more…

– – 1300 213 213  |  bevin@bevin.com.au – –

Hashtags – Make It Work For You

We see it on nearly every post, sometimes too often, or not even remotely related. But how effective are hashtags and does using them correctly work? In short, the correct use of hashtags is effective and can help your profile reach those not already engaged with you.

Yet there are still many questions we need to ask before we go on a hashtagging spree.

We use hashtags on social media to start the conversation, be a part of it, or share our posts with like-minded people. Hashtags aren’t just related words that are added to a social post, but an effective way of cataloguing on a social platform. You can search the latest news on twitter, tattoo inspiration on Instagram or tutorials on YouTube.

Here are a few tips to get the most out of hashtags across your social media outlets.

  1. Use relevant and effective hashtags.

    Searching the top 50 hashtags will provide you with a range of hashtags across a variety of subjects. Only use hashtags relevant to your post, you may see a post of a beach with hashtags like #foodie #dogs #love #fashion included. By doing such you’re only damaging your chances of new followers. Those people may not be interested in what you have to say and can choose to block you from their feed from future posts.

    Reach those that are interested in your product. Include hashtags like #beachlife #beachvibe #sandandsurf to accompany your post and reach like-minded followers. By doing so you’re building up a base of potential clients that are interested in what you have to say.

    Stay relevant by keeping relevant.

 

  1. Not all social media channels are hashtag friendly.

    While it’s recommended to post the same content across multiple social channels for brand constancy. It is recommended you change the caption for your various channels especially LinkedIn, this also extends to hashtags.

    Facebook and Twitter posts work best with use of only a handful of hashtags, whereas Instagram allows you to use up to 30 hashtags. Some may feel that 30 hashtags are too many and can feel like spam. It’s all about choice and relevancy.

    Optimal number of hashtags per platform:
    Twitter: 1-2
    Facebook: 1-2
    Instagram: 8-13
    YouTube: 2-3
    LinkedIn: 2-4

    Sometimes there’s no harm at all in excluding hashtags all together.
    Give it a go and test it out yourself, try one post with and another without. Every post and brand is different.

  1. Can I create my own hashtags?

    Yes, you can. You’ll see many brands and charity groups create hashtags for their latest campaigns. These curated hashtags are a perfect way to track success of your campaign and create a conversation for the general public to be easily involved in.

    Some brands keep it simple and just us their company name as a hashtag, Keepcup use #keepcup, while others like Nike stay true to their slogan with #justdoit.

    Avoid creating a hashtag without any future plan to utilise it for a campaign. You’ll be left with a once and done tag that won’t be seen by other users.

    Do your own research before you curate your own hashtag for a campaign and answer the below questions
    – Is this hashtag already in use – are you ok with your brand sharing an existing hashtag?
    – Could my hashtag easily be typed incorrectly?
    – Does my hashtag allow itself to be misused?
    – Is my hashtag related to my brand or campaign?

    Have a look at these numbers from Instagram for Nike’s #justdoit hashtag and variations of it;
    – #justdoit – 18.7m posts
    – #justdoit ✔️ – 64.3k posts
    – #justdoit ✅ – 8.9k posts
    – #justdoitnike – 7.9k posts

    Nike only run #justdoit in their socials, no other variation of it. While it hasn’t hurt their brand or the hashtags, it has altered how people correctly tag them and the posts linked to their hashtag.

 

  1. Should I post my hashtags in the post or comments on Instagram?

    If you prefer your hashtags in the comments, go ahead. If you prefer your hashtags in the post, then that’s fine too. It makes no difference where you choose to include them, your post will still be catalogued to those hashtags.

    On your post, any caption longer than two lines becomes hidden and can be revealed by the ‘more’ button. Which is why I prefer to include hashtags in the caption.
    It makes no functional difference where it is included. It comes down to personal preference.

  1. Can I go back on my posts to add hashtags?

    You can, but it won’t affect the post or reach at all. Hashtags are catalogued from the original post-date, not when they are added to the post. By adding or changing the hashtags in a two-year-old post, you’re adding it to the updated hashtag catalogue in that same date place from two years ago. It won’t bring your post to the top of that hashtag feed.
    Hashtags must be added immediately to the post (or comments for Instagram) to be effective and timely.

 

The correct use of hashtags can change your brand on a social platform for the better.

Prior to taking on board a client’s social channels, they were wondering why their posts weren’t leading to sales enquiries. They were doing everything right, quality content, engaging captions and use of hashtags. Since managing their social accounts, we were generating 4-10 quality leads per week across their socials and those engaging with their posts are users interested in the product and content.

We’ve changed their hashtags so that it is now relevant and niche to the posts and all hashtags on each post will differ depending on the content posted. We’re not running the same hashtags across all posts. By doing so, not only are we receiving quality leads, but the average post reach has improved by 150% on Instagram.

Since updating another of our client’s hashtags, their reach is now up to 11,000 on some posts, that is more than 8x their number of followers.

These results are based on extensive knowledge and research. We are here to help businesses grow in the social space. It may seem simple to execute, but to execute it effectively and deliver results takes a team like us at BEVIN Creative.

If you have more questions about your social media, finding it too difficult to manage or want to up your game, get in touch with us with us today. Our social and marketing experts are here to help you grow socially, no matter what platforms you’re on.

Call us on 1300 213 213 or email us at bevin@bevin.com.au

Goggling The Globe in VR

Imagine being able to visually immerse yourself within the Shakespearean era, using today’s cutting edge technology.

We’re not talking about going back to the future…
we’re talking about virtual reality.

As co-producers of the 2016 Shakespeare 400 Perth Festival alongside fellow co-producers Big Sky Entertainment we set out to modernise Shakespeare by providing a state-of-the-art virtual reality (VR) experience at the October festival finale event. Known as ‘The Virtual Experience’, punters were given the chance to step inside the world renowned Shakespeare’s Globe Theatre, through the use of Samsung Oculus Gear virtual reality headsets.

2016 marked the 400-year anniversary of William Shakespeare’s death, so we honoured the global milestone with large crowds of families, theatre fanatics and arts lovers, converging for a day of roving entertainment, theatre shows, market stalls, music and food.

The experience tied into the Shakespeare 400 Perth Festival vision of modernising Shakespeare in today’s society, due to Shakespeare himself being a world leader in creativity, a global influencer and a modern enthusiast who was well ahead of his time.

 

Click above to take a virtual tour of Shakespeare’s Globe Theatre

We were humbled by our story getting coverage in various local, national and international media publications including the Australian Energy Review (Page 26) and BUILD Magazine (Page 54). We were even fortunate enough to make the front page of the Western Suburbs Weekly October 2016 edition, as well as having a showcase article posted on the Shakespeare 400 Perth Festival blog prior to the festival finale. We also recently featured on the Corporate Livewire website with an article posing the question Virtual reality and William Shakespeare – what do they have in common?

We were so excited to bring this technology to the Shakespeare 400 Perth Festival Day. It was great watching people experiencing VR, some for the first time, with the experience also correlating with a worldwide milestone. This technology is the future and BEVIN Creative is proud to be at the forefront.”
– Benjamin Bott
BEVIN Creative CEO and brain-child of The Virtual Experience

Incorporating modern technology such as virtual reality into an event like the Shakespeare 400 Perth Festival Day, opens the door to a new era in live events. From an industry perspective, virtual reality headsets and systems have been under development since late 2012, with a multitude of investors eager to monopolise on the technology breakthrough.

In a recent Superdata report, industry growth figures have projected US$11.8 billion in worldwide revenue by 2017, with US$40.3 billion projected global revenue by the year 2020, indicating this kind of technology is more than a passing fad.

The virtual reality craze has also expanded into additional industries like the gaming, travel, drone and fitness industries, who all see promise in this state-of-the-art technology. Whether its virtual reality postcards giving you travel experiences (minus the suitcase and airfare), or fitness equipment that transforms your living room fitness machine into a river rowing challenge in a jungle gaming dimension, this innovative technology is one step closer to being a part of everyday, modern life.

With The Virtual Experience being so well received in such a public domain, it has emphasised society’s willingness to embrace new, affordable and relevant technological advancements.

Shakespeare never seemed so real.

 

 

 

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PO Box 8239, Perth BC,
Western Australia, 6849