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The Print Chameleon – being able to match the ever-changing landscape of print.

As I am now approaching the title of “older dog” in this fair industry of ours called design, I can’t help but wonder about the future of our sister industry, Print. Her much younger, faster and fairer sister, Digital, seams to be courting way more attention from admirers. I think that Print still has a few tricks up her sleeve!

With the ever-growing accessibility and affordability of smart technology and better performing internet ability, the digital platform has literally exploded with advertising and marketing opportunities across all the fields of products and services.
The glossy advertisements that were once lauded over in high end magazines on coffee tables are now being converted into animated, multi faceted and interactive advertisements on mobile and web applications across the globe.

The power that Print has over it’s more techno loving sister is that it engages with all the senses.

It would seem that poor old print cannot compete with this new digital wizardry, however, I have recently seen an emerging trend of designers re-embracing the printing process almost as a form of fine art. The power that Print has over it’s more techno loving sister is that it engages with all the senses. You do not just see the printed form, you can touch it and even smell it! (and the ladies and gentlemen out there touching and smelling their laptops – you need therapy).

I have noticed that printing companies are getting increasingly innovative with specialised paper stock offerings and also the bespoke finishes that you can now apply to almost any digitally printed piece of design. For example, you can now print a brochure that is staple free, or you can now digitally print white ink on to a black card stock. I recently completed a brochure , printed digitally, where we achieve a clear gloss finish on the selected areas of the cover (what we call “spot UV” in the biz) without it having to be printed off-set! Impacting, affordable and immediate… well almost immediate (24 hours is pretty immediate in the print world).

It is this user experience and engagement with these printed intricacies and subtleties that ensures that print will never truly lie down and gasp its last breath.

Another realm where print reigns supreme is with packaging. Attention, product developers!, You can digitally market, promote and advertise your products as much as you like but, last I checked, you still need the power of print to appropriately house your precious innovations! This is another feather in Print’s cap! Digital design may be able to virtually convey three dimensions (and I must admit that this ability is becoming increasingly more real day by day!) but printed packaging is still the master of the physically tangible 3D form.

An example of this, that I will now share with you, is quite ironic. I recently bought a new Macbook Air laptop, a device that is essential in the promotion of digital design, however what caught my eye was the ingenuity of the packaging that housed this new laptop, even to the point that it was almost a sad experience once I had taken it out of the box and discovered all the secret nooks and crannies that contained the power supply and earphones etc. My reasoning behind this, is that packaging presentation, no matter what product is in it, is a very personal experience. There is that thrill of the anticipation of opening it. I suppose that you can get that same thrill by waiting for a page to load on the internet, but ultimately, once you close down your computer or smart device, it is no longer yours to keep.

In summary, the main difference between these two sisters (print versus digital) is that print may not have the vast reach that it once had and digital’s reach is expanding exponentially, but I feel that the physical and emotional impact of printed design not only lasts longer but usually is a more vivid experience.

Answer me this: Would you rather receive a physical wedding invitation through the post or have it sent to you as an email attachment?…

Chatting Social with Glen

SOCIAL MEDIA…

…it’s a topic of interest for so many companies of today. A modern business technique that can achieve fantastic reach and brand awareness for companies, and also one our newest services now being offered at BEVIN Creative.

We sat down with Glen Panarese, our new Manager of Marketing and Digital and in-house social media guru, to discuss the importance of social media for businesses of today.

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Thanks for sitting with us today Glen. So, social media…what’s it all about?
Social media is one of the best ways of engaging with your current clients, as well as generating brand awareness and reach for attracting new clients. Customers of today are used to spending a great deal of time on social media so naturally this presents a great opportunity for brands to be present in this space. Social media is a much more personal way of communicating with audiences and can also be a great way to showcase your brand’s personality and identity.

Does every business need social media?
Every second Aussie now accesses social media every day, however only around 31% of Australian small/medium enterprises (SMEs) are active and operational on social media to cater to this crowd. In today’s modern business world, you really do need a social presence. However, this doesn’t mean getting onto each and every social media platform out there. It’s about choosing a select few platforms and doing them well.

Does social media advertising really work?
I wouldn’t be wearing the watch I have on if it wasn’t for social media. I wouldn’t have attended half of the music gigs I’ve gone to if it wasn’t for social media. I wouldn’t be following half of the brands I like if it wasn’t for social media. I would also have a lot more time on my hands if it wasn’t for social media…(sighs)

Does social media need to be a daily resource?
It depends entirely on the platform and depends on what you mean by “resourcing”. Monitoring and responding to comments can be 24/7 depending on your customer engagement, however publishing content needs more planning. For example, Facebook requires daily posts, LinkedIn pages can get away with weekly posts and writing/publishing articles on a blog can be done monthly. The challenge is consistency. I’ve seen many social media accounts fail because they haven’t been resourced regularly. That’s why it’s great to have a company who can manage this for you.

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If I have a great website, do I really need social media?
Social media platforms present dynamic opportunities to showcase a brand’s personality, present updates, communicate news and offer promotions exclusive to followers interested in that brand. A website is purely a broadcast platform that generally doesn’t often change. You absolutely need both but they are not one in the same thing and hence should be used differently.

What’s the golden bullet of social media?
It’s all about engagement through the strategic and regular use of powerful and relevant content. It’s about choosing when to sell and when to have personality. It’s about learning what your followers like and constantly giving it to them to ensure your brand name is front and centre in their minds as often as possible. It’s also about making it “social” as it’s not called “social media” for nothing!

Is Facebook still the dominant force of social media?
It still is and I believe it will be for some time. It’s become a habit for us and a comfort zone for finding, sharing and creating content and has formed a big part of our lives. According to the Australian Bureau of Statistics 62.5% of the total Australian population has a Facebook account and more than 50% of our nation watch a video on Facebook each day. I’ve also read recently that we check our Facebook up to 14 times per day with a weekly usage of 8.5 hours on the site – that’s a full work day! That is why businesses need to be there.

Thanks for your time today Glen. Any final words?
Businesses are now leveraging the new online social media market place more than ever and if you’re not doing the same, you may be left behind. It’s my pleasure to provide social media management to companies in need so if that’s you, I welcome your call, email, post, message, tweet or any other form of communication.

Is Your Website Working To Its Full Potential?

In today’s digital age, the need for a strong online presence is unquestionably pivotal. No matter if your business offering is niche or has mass appeal, if your target market doesn’t know you exist, your competitive advantage becomes redundant. Don’t panic just yet, there’s good news!

Search Engine Optimisation (SEO)

It’s one thing to spend a small fortune on a beautifully designed, user-friendly website that allows your prospective target market to easily navigate through, but without SEO they may never get the chance to see it.

SEO-article-bevin

Simply put, SEO allows search engines, such as Google, to link the key words of direct searches made by users with the content of your website. The greater the match, the higher your website is ranked above your competitors. Research into consumer behavior shows that prospective clients/ customers attribute a higher search ranking with ‘credibility’- quite naturally really!

75% of users never scroll past the first page of search results

Source: Search Engine Journal

Amongst the many perks of SEO, increased traffic is at the forefront of benefits. By continually ranking your business prominently above competitors, online traffic is generated, which inherently results in constant exposure. Acting as a constant reminder, this exposure has the potential to lead to the securement of new customers. Occurring ‘organically’, this form of inbound marketing strategy is more effective than other ‘push’ methods of advertising that can end up annoying web users, detracting from perceived credibility.

All in all, websites compete for attention, recognition and placement in search engines (within their endless supply of information). Ultimately, the savvy approach of SEO in this day and age will surpass competitive challenges, to result in the benefits of increased traffic and visibility.

Find out how we can assist you with your SEO & SEM

What Does Your Font Say: Types Essential Role in Graphic Design

Fonts are big business, who would have thought? Why do you think Coca Cola and Pepsi never change their fonts even through brand refreshes?
When setting up a business or considering your current brand’s creative design give your font some considered thought. Fonts have characteristics that evoke a vast range of physical, emotional and mental responses that can impact on people’s perspective of your company. Look at the (fictitious) company name below:

Screen-Shot-2014-12-04-at-8.59.53-am

OK, I made this one easy for you. The first font (Handwriting Dakota) is a free flowing, script font which comes pretty standard on most Mac’s and PC’s. While it’s a lovely font it doesn’t quite represent the strength and conviction one would think a stockbroking firm should have. The second font (Arial Black) is much better for this purpose, it’s bold, thick letters imply solidarity which inspires confidence and conveys a trustworthy organisation to invest your money with. The final font is a custom designed font (A Love of Giants), very similar to Arial Black but has the added benefit of incorporating more complex and developed meanings into the brand. Don’t believe me? Do an experiment with your colleague, show them the different fonts and ask them what they think each one communicates. You’ll be amazed at how many people have an opinion that they didn’t even realise they had.

Additionally different fonts attract different customers. If you’re a stockbroking agent and want serious investors calling you then definitely choose a font that will attract that kind of person.

If you want to get REALLY professional you can have an exclusive font created for you (and Trademarked) by a creative agency.

Are you ready to get technical?

Not only do fonts evoke subconscious responses they are also designed to work best on screen or for print. If your brain has to work harder to read something because the font on screen is actually best suited to printed material, your audience may unknowingly become irritated, bored or distrustful … or simply move to a competitor’s webpage that is easier to read.

Why would a font be better in print than on screen, you ask?

The reason is that anything printed is often a higher resolution than what you see on screen. This means that minor variations in a letter that make it more distinguishable from its alphabet kin are easier to read. In contrast, letters that have a uniform thickness are easier to see on screen because of the lower resolution, there is no detail to lose and your eyes can follow it easily.

A great example to illustrate this point is the differences between Times New Roman and Arial. Times New Roman is what is known as a Serif font because it has the little ‘feet’ at the end of the letter strokes. This detail makes reading easier when applied to a printed format and can also evoke a sense of elegance and conviction to the text. Serif fonts are often lost on a low resolution screen making reading harder. Arial is known as a Sans Serif typeface, and as you can see on the right of the illustration below, it is more block-like and easier to read on screen.

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An important part of graphic design is getting the right font for your company. If you understand the importance of this but find the process daunting, you can commission a creative agency to choose one for you.

Here’s the practical stuff

When considering what font to use for your business spend some time answering the following questions:

• What three words could be used to describe my business?
• What demographic do my clients fit in to?
• What font/s would best fit the above description and client demographic?
• Will that/those fonts be good for both print and screen or would I need two differing fonts to fit each purpose?
• Can I live with my chosen font for the life of my business, or at least for an extended time frame?

A small investment answering these questions has the added benefit of helping you to understand your brand identity better and even enhance your next marketing campaign.

Oh good, you’re still reading. In that case if you have some time, check out this interesting Business Week article entitled ‘Font War: Inside the Design Worlds twenty Million Dollar Divorce’

For 15 years, Frere-Jones and Hoefler seemed charmed. They made typefaces that rendered the stock charts in the Wall Street Journal readable and helped Martha Stewart sell cookbooks. They created an alphabet for the New York Jets, based on the team’s logo. And they saw their lettering chiseled into stone as part of the rebuilding of the World Trade Center. Last year, the duo won the AIGA Medal, the profession’s highest award. It seemed to be one of those rare situations whereby two successful soloists had combined to make an even better supergroup. Hoefler was asked if there were any troubles in their working relationship for a video produced for the AIGA in 2013. “We do have a longstanding disagreement over the height of the lower case t,” he said. “That is the only point of contention.”

Not quite. In January, Frere-Jones filed a lawsuit against Hoefler, saying that their company was not actually a partnership, but a long con in which Hoefler had tricked him into signing over the rights to all of his work, cheating Frere-Jones out of his half of the business. “In the most profound treachery and sustained exploitation of friendship, trust and confidence, Hoefler accepted all the benefits provided by Frere-Jones while repeatedly promising Frere-Jones that he would give him the agreed equity, only to refuse to do so when finally demanded,” the complaint charges. Frere-Jones is asking a court to grant him $20 million. Hoefler won’t comment on the suit directly, but the day after it was filed a lawyer for the company issued a brief statement disputing the claims, which, it said, “are false and without legal merit.” (About Gotham’s creation, Hoefler writes in an email: “No one is disputing Tobias’s role in those projects, or my own, for that matter. [Our] typefaces have had a lot of other contributors, as well — everything we do here is a team effort.”) According to the company statement, Frere-Jones was not Hoefler’s partner but a “longtime employee.”

Source: Businessweek

How Website Security Can Save Your Business

Designing and developing a website often dominates the focus of building your brand’s online presence, but of equal importance is the crucial components of on-going site maintenance and security. With 70% of WordPress websites running out-dated software or plugins, CMS platforms are vulnerable to common hacking attacks. Breaches of WordPress Security are not always intended for stealing your data, hackers can also utilise your servers and website to hijack them for advertising, creating website redirects, sending spam and performing illegal and fraudulent activities.

With 70% of WordPress websites running outdated software or plugins, CMS platforms are vulnerable to common hacking attacks

This year alone has seen thousands of CMS sites compromised due to failure to update software and follow simple security best practices. One example of a security flaw is in a version of MailPoet Newsletter, a WordPress plugin; a backdoor in an out-dated plugin saw 50,000 websites compromised in July after users failed to update. Additionally, PCMag have reported an average of over 100,000 malicious password attempts per day during 2013.

It is hard to realise the true cost of a security breach, both financially and for your brand reputation, until it has already occurred. It is for this reason that prevention is better than cure when managing the security of your website. By regularly updating your CMS software, the plugins utilised and backups will not only limit the risk but make it easier to get your site back online promptly if the worse case occurs.

The Move to Mobile: Designing Your Digital Strategy

2014 is shaping up to be the year that delivers a large revision in digital marketing strategy with 3 large developments in mobile internet consumption statistics. A new study from comScore has revealed findings that 60% of digital media time spent is from mobile devices (smartphones and tablets). This marks the first time mobile usage has dominated the desktop.

60% of digital media time spent is from mobile devices

We can’t help but predict that this statistic is a precursor to the further dominance of mobile devices moving into 2015, with eMarketer evealing global mobile ad spend growing 120% in 2013. This is in contrast to desktop spend increasing only 1.6% in the same period. Closer to home shows even greater ad growth with InMobi reporting mobile growth at 139% in Australia. Additionally, Google has revealed expectations for mobile search queries to exceed desktop search queries in 2014, and they have recently announced several new innovative display mobile ads formats are coming onto the market.

With these developments it is essential to cater for mobile audiences, in developing a more effective digital marketing strategy. Key areas which can affect the impression a business has to potential customers include:

• Ability to accommodate for mobile users
• The selected hardware utilise
• Restrictions in mobile internet connections
• Variable screen resolutions

When developing your digital marketing strategy, it is vitally important to cater for a mobile audience in order to increase SEO rankings and customer engagement. 2014 is the year mobile optimised webpages have transitioned from a luxury to a necessity no matter the size of a business. With society placing more demand on the access of immediate information, it is essential that this content is displayed correctly for mobile devices and also also current or up to date.

2014 is the year mobile optimised webpages have transitioned from a luxury to a necessity no matter the size of a business

Need to Adapt to Mobile?

To experience web content optimised for mobile devices, feel free to put our site through its paces on your smartphone or tablet. Additionally all work in our portfolio is optimised for mobile devices. If you wish to explore how your business can achieve higher impact within the mobile arena, feel free to get in touch with us at the bottom of the page.

Flying the Nest

Team BEVIN are spreading their wings and flying off for a quick little adventure in “Merry Ole” England.

There will be weddings, Meetings, Catch-ups and a hop skip and a jump into Europe for good measure.

We apologise in advance for the week that we will be away from the office (Friday 30 May to Friday 6 June) but you can be sure that upon our return our batteries will be fully charged, ready to plough full steam ahead with your work!

Our newest little BEVINITE, Kaleigh, unfortunately is stuck in our nest at home and we love her for it, as she will be manning the fort while we are gone.

If you have any requests that are urgent and cannot wait, please feel free to contact her on 0468 935 940

So, ciao for now and see y’all in a week.

Bring your concepts to life

The team at BEVIN are excited to announce the launch of a new wing to our website, www.3d-visuals.com.au.

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We welcome you to 2014

Well the festivities are over and it is now back to business as the BEVIN creative engine chugs full steam ahead into 2014!

We hope that everyone had a prosperous and enjoyable 2013 as much as we did.

2014 is shaping up to be even bigger and better than last year and we hope that your year is going to be just as rewarding.

So… Bring on 2014!

Christmas is coming & the goose is getting fat…

Are you looking for a unique gift for your clients this christmas?
Something that will be remembered and set you apart from the rest?
BEVIN can tailor a range of innovative and stylish gift options that are personalised specifically with your company brand.
Contact us to discuss what gift options could suit you.

Get in Touch

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Where to Find Us

Postal Address
PO Box 8239, Perth BC,
Western Australia, 6849