Assisting Dorado to create their new brand to be implemented across a variety of applications, ensuring a smooth and unified transition. The project began with personalised calls, in-depth interviews and a discovery workshop across all levels of the business, from entry-level team members to senior leadership. This allowed us to capture a clear vision of how the brand was perceived and where the company aspired to grow. This insight informed a comprehensive internal communications strategy, fostering alignment and engagement throughout the rebrand process.