“Extremely efficient, hassle free and to the point. We were really impressed.
We gave them such a tight deadline and every interaction was positive. It didn’t feel like we were asking too much. They turned around the brand in such a fast fashion, they were really helpful.
We really love it, it reflects everything we want it to reflect. It reflects us.
It’s so versatile and has brought on a lot of growth. We can use the brand to expand into other areas”
– Taryn [Mindful Earth Organics]
Located in the picturesque South West region, home to award winning wines and world class waves, Mindful Earth Organics is perfectly at home amongst the fresh, clean, country air of Margaret River. Mindful Earth Organics create natural plant-based sanitisers and cleaning products to keep us all safe from germs and other nasties while using what we’ve been provided from the earth.
Mindful Earth Organics needed us to create and establish their brand, which extended to the printing of various labels for their entire product line. A brand that embodies their ethos and mission to provide farm direct products straight from the land to consumers that are mindful of the earth.
A major marker for this project was timeliness in addition to knocking the brand out of the park. Given the shortage of sanitisers and cleaners countrywide in March during the COVID-19 pandemic, we had to work quickly to ensure the brand correctly embodies Mindful Earth Organics and the labels are printed and ready for application back on the Margaret River farm.
Working closely with the client and their timelines, we first ensured the brand was established and accepted. Using soft colours and fonts we’re able to convey the nurturing properties of our earth. Once established we designed labels for their whole range of products and with our extensive printing knowledge, we were able to create labels in the look and feel Mindful Earth Organics wanted their clients to see and feel.
Due to the quick turnaround time, we were in constant contact with the client to ensure all artwork received timely approval for the printers. All while working around COVID-19 distancing restrictions, affecting both print times and delivery. However, with correct management, we were able to ensure the timely delivery of all the labels.
The brand and packaging we have developed has been well received by Mindful Earth Organics and their customers. Since then we have continued to design labels for their new range of products and couldn’t be prouder of the outcome.
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PO Box 8239, Perth BC,
Western Australia, 6849