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Animate, Engage and Convert

With the world of business forever evolving, how can you make your marketing stand out?

With Animated Explainer Videos in your marketing toolkit, your brand will have that creative edge needed to improve client engagement.

There are many benefits that can be realised from utilising explainer animations.

  • Increased brand awareness.
  • Able to visually engage with new, existing and future customers.
  • Easily adaptable to suit your branding and target audience.

What are animated explainer videos?

Animated explainer videos are short, attention-grabbing videos that explain your product, business or an idea. Think of it as an automated version of your ‘elevator speech’, without the one-on-one interaction, that features in your social media news feed and advertisements, or on your website landing page.

These videos are usually kept to between 1-2 minutes long, which is the optimal timeframe during which you can retain your audience’s attention while providing a visual, fun and easy to understand way of answering questions about your business.

There are many forms that animated explainer videos can take. Some of the more common formats include infographics, 2D and 3D animation, whiteboard animation, and motion graphics.

Our in-house Motion and Digital Designer here at BEVIN Creative can create just the right one to suit both your brand and your message.

The place of explainer animations in your marketing strategy

Businesses often offer complex products or services, and animated explainers provide you with the opportunity to visualise abstract concepts that are usually too difficult to convey via conventional means. With a deeper understanding of your product or service, your audience engagement and conversion will be improved.

marketing strategy mind map

The many benefits of using explainer videos

Being able to condense a large volume of information into a video gives you the ability to concisely convey more information in less time. Before you lose someone’s attention and they scroll past your video, your key message and value proposition will already be put to them. Brand awareness leads to brand loyalty and cultivates leads – all of which has a positive impact on your market share.

graphic of people placing items into a funnel shaped container on a dessert landscape

When compared to a live-action video, animation videos are much more cost-effective, and provide your audience with a lot more information as well.  The increased Return on Investment (ROI) from this marketing medium makes it well worthwhile to include it as part of your strategy.

As you can easily incorporate Search Engine Optimisation (SEO) into the content, your brand is more accessible in pitch meetings and across social media. Reaching a greater and more varied demographic is a proven way to maximise your marketing funnel intake, and ultimately results in more conversions.

Are you ready to get animated?

Contact us to talk to our professional and experienced team and get an Animated Explainer playing on your marketing channels.

an image of a rocket lifting off from the surface of a brain

 

 

 

 

 

Goggling The Globe in VR

Imagine being able to visually immerse yourself within the Shakespearean era, using today’s cutting edge technology.

We’re not talking about going back to the future…
we’re talking about virtual reality.

As co-producers of the 2016 Shakespeare 400 Perth Festival alongside fellow co-producers Big Sky Entertainment we set out to modernise Shakespeare by providing a state-of-the-art virtual reality (VR) experience at the October festival finale event. Known as ‘The Virtual Experience’, punters were given the chance to step inside the world renowned Shakespeare’s Globe Theatre, through the use of Samsung Oculus Gear virtual reality headsets.

2016 marked the 400-year anniversary of William Shakespeare’s death, so we honoured the global milestone with large crowds of families, theatre fanatics and arts lovers, converging for a day of roving entertainment, theatre shows, market stalls, music and food.

The experience tied into the Shakespeare 400 Perth Festival vision of modernising Shakespeare in today’s society, due to Shakespeare himself being a world leader in creativity, a global influencer and a modern enthusiast who was well ahead of his time.

 

Click above to take a virtual tour of Shakespeare’s Globe Theatre

We were humbled by our story getting coverage in various local, national and international media publications including the Australian Energy Review (Page 26) and BUILD Magazine (Page 54). We were even fortunate enough to make the front page of the Western Suburbs Weekly October 2016 edition, as well as having a showcase article posted on the Shakespeare 400 Perth Festival blog prior to the festival finale. We also recently featured on the Corporate Livewire website with an article posing the question Virtual reality and William Shakespeare – what do they have in common?

We were so excited to bring this technology to the Shakespeare 400 Perth Festival Day. It was great watching people experiencing VR, some for the first time, with the experience also correlating with a worldwide milestone. This technology is the future and BEVIN Creative is proud to be at the forefront.”
– Benjamin Bott
BEVIN Creative CEO and brain-child of The Virtual Experience

Incorporating modern technology such as virtual reality into an event like the Shakespeare 400 Perth Festival Day, opens the door to a new era in live events. From an industry perspective, virtual reality headsets and systems have been under development since late 2012, with a multitude of investors eager to monopolise on the technology breakthrough.

In a recent Superdata report, industry growth figures have projected US$11.8 billion in worldwide revenue by 2017, with US$40.3 billion projected global revenue by the year 2020, indicating this kind of technology is more than a passing fad.

The virtual reality craze has also expanded into additional industries like the gaming, travel, drone and fitness industries, who all see promise in this state-of-the-art technology. Whether its virtual reality postcards giving you travel experiences (minus the suitcase and airfare), or fitness equipment that transforms your living room fitness machine into a river rowing challenge in a jungle gaming dimension, this innovative technology is one step closer to being a part of everyday, modern life.

With The Virtual Experience being so well received in such a public domain, it has emphasised society’s willingness to embrace new, affordable and relevant technological advancements.

Shakespeare never seemed so real.

 

 

 

Bring your concepts to life

The team at BEVIN are excited to announce the launch of a new wing to our website, www.3d-visuals.com.au.

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Where to Find Us

Postal Address
PO Box 8239, Perth BC,
Western Australia, 6849