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Yirra Yaakin – An Award Winning Rebrand

BEVIN Creative was recently recognised in the 2021 Transform Awards (ANZ) for the rebrand of one of our long-standing clients – Yirra Yaakin Theatre Company. The awards are presented by Transform magazine, and feature various categories that focus on specific aspects of the branding process.

Yirra Yaakin’s rebrand was entered for consideration into the ‘Best rebrand of a digital property’ and we were extremely proud to have been presented with a Bronze Award.

The new brand is bold, modern and distinct and was embraced by both the Yirra Yaakin team as well as the community.

Yirra Yaakin Theatre Company is one of Australia’s leading Aboriginal performing arts organisations. They produce award-winning, world-class theatre to global audiences, focusing on sharing Aboriginal stories.

As Yirra Yaakin is a respected cultural leader and artistic hub for Aboriginal people, it was imperative that the new corporate identity acknowledged and paid particular attention to the deep cultural roots, so that it would be well received by the Indigenous community.

We are proud to have been involved in the production of marketing collateral for their contemporary shows for a number of years, and were excited to partner with them in the creation of a new corporate identity and logo, to coincide with the celebration of an operational milestone. The rebrand needed to draw on the established elements of the company’s cultural identity, while preparing the landscape for the future direction and growth of the company.

The name, Yirra Yaakin, embodies a deep meaning of “standing tall”, which lends itself to many creative interpretations. The concept that this embodies transcends the simplicity of its literal meaning however. It is deeply rooted in culture and is one of unity, respect, learning from each individual’s strengths and therefore, equity and mutual leadership within a collective. The final logo was created to capture and convey this holistic concept, and the branding icon was creatively designed to do just that.

The creation of the logo was inspired by “seeing the forest through the trees” and depicts a central elongated figure, larger than the rest; only because it is central to the focus, identifying it as a leader. The figures to either side depict the collective, standing tall and standing together as one. The shape of the logo emulates that of a fingerprint, which conveys the concept of identity, derived from being part of a community or collective. The imagery acknowledges and captures the strong cultural roots, identity and cohesiveness found within Aboriginal culture.

Our teams’ carefully considered creative approach resulted in a brand that upheld the company’s existing reputable and culturally dominant position, as well as invigorated their operations, while creating a realm within which they could be challenged to grow into the future.

The rebrand was completed across all digital and physical media, and has since been applied to the Company’s ongoing annual program of works, as a result of the widespread positive reaction it has received.

Given the scope and depth of work involved in this project, we sought permission to showcase it in the recent Transform ANZ Awards and the recognition we have received shows that the pride and sense of accomplishment our team has felt throughout our partnership with Yirra Yaakin is not misplaced.

We are both grateful and honoured that our creative vision was firstly well received by Yirra Yaakin, and secondly, acknowledged by a board of our peers to be worthy of an award. It strengthens our commitment to attracting and retaining the best talent, who strive to serve our clients to the best of their ability on every project. Our process is continuously honed in line with the best practices and cutting-edge technology, allowing us to be simply the best at shaping concepts into reality.

Colours and Their Impact On A Brand

When you think about what the word “Brand” means to you, there are likely to be a few definitions and concepts that you consider.

One of the definitions that is possibly the most relevant to marketing, is that a brand is what your business is first identified and then remembered by, and ultimately the foundation on which your reputation is built.

A laptop computer partially opened with a rainbow reflection on the screen

 

Your brand encompasses a number of elements, and each of these needs to be given careful consideration. The general consensus is that effective branding requires seven elements.

  • Name
  • Logo
  • Catchphrase, Tagline or Slogan
  • Appearance or Images
  • Fonts or Typography – read our article on Fonts for more insight into this.
  • Graphics
  • Colour

What part does Colour play in branding?

Colours play an important part in how we first perceive something, which then starts to shape our reaction to it. The initial impression needs to be a positive one in order to engage and retain the person’s interest. Albeit subconsciously, you will no doubt be aware of the use of colours in familiar settings. Unless you’ve given these choices some thought, it might surprise you to realise that more often than not, the colour choices are usually well thought out and deliberate.

A glass sided building made up of multicoloured rectangle panes against the blue sky

Colour psychology is the study of the impact colours have on perception and subsequent behaviour, and can be a pivotal aspect when creating your brand. There has been lots of research conducted into the correlation between successful brands and their colours. Some of the results indicate that simplicity, in choosing just one or two colours, is a common trait in the vast majority of cases.

Think of logos in the colours red and white, and immediately companies like Coca Cola and Target will come to mind. Similarly, the simple logo of four squares, in the three primary colours and one secondary is instantly identifiable as the Microsoft logo. The colour of each quadrant has been specifically chosen to represent a range of products and solutions. Subtly perhaps, but powerfully nonetheless, as this is now recognised as one of the most well known logos in the world.

How do you align your colours with your brand?

Six of the colours of a rainbow in bands

This is not as straightforward as choosing your favourites and then creating a logo that looks good in them. Although we have placed colour as the last element in our list, that certainly does not represent its importance. On the contrary, it has been deliberately placed there, to represent the glue that holds the rest of the branding elements together.

Once you have identified your brand identity and what your core values are, this forms the context within which the broadly accepted connotations of different colours can start to be applied.  As an example, if you are a manufacturer of environmentally friendly products, the choice of the colour green would represent the environmentally friendly and health related aspect of your products, along with the usual connotation of calmness and freshness. This creates an image of your company that is aligned with your products and thus represents your business appropriately. Green is also associated with wealth, as a result of the historical slang term, “greenback”, for US dollars. In the context of the overall brand, this is unlikely to present a negative impression, as most consumers would more than likely expect to pay slightly more for an environmentally friendly product.

Factors to consider when choosing your colours

Colour psychology doesn’t offer as much direction, when armed with just a colour palette and an idea, as you would hope. Some of the factors you need to consider in making the choice for your brand include the demographic of your target market, the appropriateness of the colours in relation to your brand personality, and the full picture that your brand presents.

Indian Holi Festival of Colours

 

The demographic of your audience is crucial, as individual colours evoke different reactions as a result of cultural differences as well as personal preferences. An ideal example of this is the colour red. In most Asian cultures, red is a colour associated with celebrations and good fortune. In stark contrast, red is often regarded as a negative colour eg “a red flag”, “in the red” or “caught red-handed”.

As colours tie intrinsically to the brand personality, the appropriateness needs to be given due consideration. As an example, consider if it is appropriate for something like a health related service to choose red and black as their brand colours.   Would you raise an eyebrow at this choice? Would it be more appropriate to choose blue or green and white to signify calm, health and purity?  Consider the symbolism of certain colours in the context of your business.

Once you have decided on appropriate colours, combine them with your logo, slogan, fonts and graphics. Do they still work when looked at as a full picture? If they do, well done! Seek a peer review, as a fresh pair of eyes can give you a different point of view, and allow you to adjust your selections as needed, before you go to market with an unfavourable brand image.

Feel like you need some help?

An orange, painted blue and cut in half to show the vibrant orange colour inside, against a completely blue background.

At BEVIN, we aim to create brands that leave a lasting impression with stakeholder groups. This is achieved through engaging, considered design as well as brand consistency, continuity and clarity.

In order to build an impressionable and strong brand, we ask our clients in the preliminary workshop/ briefing stage to decide whether they desire a brand that will stand the test of time, or a brand that has the flexibility to warrant growth in line with their organisation.

Transforming verbally communicated concepts into a visual communication device takes skill and flair. Brand management is something the professional team at BEVIN Creative excels at.

Once your brand is created, it needs to be monitored and managed to ensure the parameters and guidelines outlined in the creation stage are being adhered to. As difficult as this is, it is imperative to ensure the brand is not losing potency and that it is remaining the focal point. This requires a strong brand manager with a strong team.

Contact us if you would like experienced brand managers to help you develop, maintain and grow your company brand.

 

 

 

 

Website design errors and how to avoid them

There are so many things to consider when building a website, however, the last things that come to mind are possible design and content errors.

Website design errors and how to avoid them are an important consideration when building your website. There are a lot of technical factors, and while some of these seem minor and more related to common sense than technical aspects, their impact on the final product can be anything but minor.

  • Caching
  • Optimised images and animations
  • Content overload
  • Cluttered design – (UX)
  • Navigation – (UI)

 

Create a well thought out website

A well-thought-out website has the potential to mark your spot on the internet among your competitors and be a powerful tool to convert casual browsers into potential customers.  With the plethora of DIY, low-cost website design options available to small businesses, it is easy to fall into the trap of picking one that just doesn’t hit the mark you want it to.

Here at BEVIN Creative, we are quite often engaged once a small business starts to transition into a medium enterprise; when branding, social and web presence take on a more important role that word-of-mouth marketing simply cannot fill.  Examining websites with a fresh pair of eyes, we find that there a few common website design errors that crop up frequently, so we’re going to give you some insights into how to avoid them.

 

Speed of page could lead to speed of leaving page

I’m sure you’ve all visited a website that takes forever to load, even with your blisteringly fast internet connection.  This would be close to the main reason why people move to the next search result – taking their potential purchase with them.  Well-chosen, relevant images and animations that align closely with your brand identity are crucial for engagement, but if they are not optimised or those fancy plugins you installed on your website have even the slightest issue with them, you end up with a sluggish loading time.

Presuming the fault doesn’t lie with the web hosting, there are a few things you can check to try and speed things up.  The first is to make sure your website utilises browser and server-side caching, not client-side caching.  This enables data requests to be retrieved quickly, which directly results in quicker loading times.

 

Image and file sizes impact not just page load time

Hand in hand with this is the optimisation of the images and animations on your website.  The image format you choose can make a substantial difference to the file size.  An image saved as JPEG or JPG format will be smaller and load faster than a PNG or GIF format, and Google favours speed!  If you didn’t include keywords in the alt attributes, your SEO will be negatively impacted, and you won’t find your images displayed among the highly ranked.

 

Clearly plan and select content

If your website is bombarding visitors with information, they’re going to miss the key points you want them to take away, so keep the content succinct and relevant.  Engage a copywriter and editor to get your message across in a clear and concise way, without distracting errors and poor readability.

 

Reduce clutter and design user-friendly navigation

Another simple fix is to reduce clutter on your website, and ensure you have made good use of whitespace to maximise the user experience (UX).  This is also important with regard to the design and flow from a browser view to a mobile view.  If scrolling and navigation on a mobile device are not taken into consideration when designing the layout, you could be missing out on engaging a large percentage of potential website visitors who are purely mobile.

 

Design a website that is easy to traverse

Ensuring that your website’s user interface (UI) features ease of navigation, with prominent links to pertinent information, is another element that needs to be built into your website.  No one enjoys a virtual treasure hunt, so use a large X to mark the spot, and put it somewhere easy to find!

 

Technical issues or troubleshooting

If the technical terms are making your eyes glaze over – like they do when waiting for a website to load – outsourcing this troubleshooting is worth considering.  The team here at BEVIN Creative offer a wealth of knowledge and expertise and can guide you through, every step of the way, to a well-designed, functional and brand aligned websiteContact us today to get your .com working for you!

 

Contact us if we can help troubshoot things for you…

– – 1300 213 213   |   bevin@bevin.com.au – –

Goggling The Globe in VR

Imagine being able to visually immerse yourself within the Shakespearean era, using today’s cutting edge technology.

We’re not talking about going back to the future…
we’re talking about virtual reality.

As co-producers of the 2016 Shakespeare 400 Perth Festival alongside fellow co-producers Big Sky Entertainment we set out to modernise Shakespeare by providing a state-of-the-art virtual reality (VR) experience at the October festival finale event. Known as ‘The Virtual Experience’, punters were given the chance to step inside the world renowned Shakespeare’s Globe Theatre, through the use of Samsung Oculus Gear virtual reality headsets.

2016 marked the 400-year anniversary of William Shakespeare’s death, so we honoured the global milestone with large crowds of families, theatre fanatics and arts lovers, converging for a day of roving entertainment, theatre shows, market stalls, music and food.

The experience tied into the Shakespeare 400 Perth Festival vision of modernising Shakespeare in today’s society, due to Shakespeare himself being a world leader in creativity, a global influencer and a modern enthusiast who was well ahead of his time.

 

Click above to take a virtual tour of Shakespeare’s Globe Theatre

We were humbled by our story getting coverage in various local, national and international media publications including the Australian Energy Review (Page 26) and BUILD Magazine (Page 54). We were even fortunate enough to make the front page of the Western Suburbs Weekly October 2016 edition, as well as having a showcase article posted on the Shakespeare 400 Perth Festival blog prior to the festival finale. We also recently featured on the Corporate Livewire website with an article posing the question Virtual reality and William Shakespeare – what do they have in common?

We were so excited to bring this technology to the Shakespeare 400 Perth Festival Day. It was great watching people experiencing VR, some for the first time, with the experience also correlating with a worldwide milestone. This technology is the future and BEVIN Creative is proud to be at the forefront.”
– Benjamin Bott
BEVIN Creative CEO and brain-child of The Virtual Experience

Incorporating modern technology such as virtual reality into an event like the Shakespeare 400 Perth Festival Day, opens the door to a new era in live events. From an industry perspective, virtual reality headsets and systems have been under development since late 2012, with a multitude of investors eager to monopolise on the technology breakthrough.

In a recent Superdata report, industry growth figures have projected US$11.8 billion in worldwide revenue by 2017, with US$40.3 billion projected global revenue by the year 2020, indicating this kind of technology is more than a passing fad.

The virtual reality craze has also expanded into additional industries like the gaming, travel, drone and fitness industries, who all see promise in this state-of-the-art technology. Whether its virtual reality postcards giving you travel experiences (minus the suitcase and airfare), or fitness equipment that transforms your living room fitness machine into a river rowing challenge in a jungle gaming dimension, this innovative technology is one step closer to being a part of everyday, modern life.

With The Virtual Experience being so well received in such a public domain, it has emphasised society’s willingness to embrace new, affordable and relevant technological advancements.

Shakespeare never seemed so real.

 

 

 

Chatting Social with Glen

SOCIAL MEDIA…

…it’s a topic of interest for so many companies of today. A modern business technique that can achieve fantastic reach and brand awareness for companies, and also one our newest services now being offered at BEVIN Creative.

We sat down with Glen Panarese, our new Manager of Marketing and Digital and in-house social media guru, to discuss the importance of social media for businesses of today.

Glen-interview-BEVIN-1

Thanks for sitting with us today Glen. So, social media…what’s it all about?
Social media is one of the best ways of engaging with your current clients, as well as generating brand awareness and reach for attracting new clients. Customers of today are used to spending a great deal of time on social media so naturally this presents a great opportunity for brands to be present in this space. Social media is a much more personal way of communicating with audiences and can also be a great way to showcase your brand’s personality and identity.

Does every business need social media?
Every second Aussie now accesses social media every day, however only around 31% of Australian small/medium enterprises (SMEs) are active and operational on social media to cater to this crowd. In today’s modern business world, you really do need a social presence. However, this doesn’t mean getting onto each and every social media platform out there. It’s about choosing a select few platforms and doing them well.

Does social media advertising really work?
I wouldn’t be wearing the watch I have on if it wasn’t for social media. I wouldn’t have attended half of the music gigs I’ve gone to if it wasn’t for social media. I wouldn’t be following half of the brands I like if it wasn’t for social media. I would also have a lot more time on my hands if it wasn’t for social media…(sighs)

Does social media need to be a daily resource?
It depends entirely on the platform and depends on what you mean by “resourcing”. Monitoring and responding to comments can be 24/7 depending on your customer engagement, however publishing content needs more planning. For example, Facebook requires daily posts, LinkedIn pages can get away with weekly posts and writing/publishing articles on a blog can be done monthly. The challenge is consistency. I’ve seen many social media accounts fail because they haven’t been resourced regularly. That’s why it’s great to have a company who can manage this for you.

Glen-interview-BEVIN-2

If I have a great website, do I really need social media?
Social media platforms present dynamic opportunities to showcase a brand’s personality, present updates, communicate news and offer promotions exclusive to followers interested in that brand. A website is purely a broadcast platform that generally doesn’t often change. You absolutely need both but they are not one in the same thing and hence should be used differently.

What’s the golden bullet of social media?
It’s all about engagement through the strategic and regular use of powerful and relevant content. It’s about choosing when to sell and when to have personality. It’s about learning what your followers like and constantly giving it to them to ensure your brand name is front and centre in their minds as often as possible. It’s also about making it “social” as it’s not called “social media” for nothing!

Is Facebook still the dominant force of social media?
It still is and I believe it will be for some time. It’s become a habit for us and a comfort zone for finding, sharing and creating content and has formed a big part of our lives. According to the Australian Bureau of Statistics 62.5% of the total Australian population has a Facebook account and more than 50% of our nation watch a video on Facebook each day. I’ve also read recently that we check our Facebook up to 14 times per day with a weekly usage of 8.5 hours on the site – that’s a full work day! That is why businesses need to be there.

Thanks for your time today Glen. Any final words?
Businesses are now leveraging the new online social media market place more than ever and if you’re not doing the same, you may be left behind. It’s my pleasure to provide social media management to companies in need so if that’s you, I welcome your call, email, post, message, tweet or any other form of communication.

The Move to Mobile: Designing Your Digital Strategy

2014 is shaping up to be the year that delivers a large revision in digital marketing strategy with 3 large developments in mobile internet consumption statistics. A new study from comScore has revealed findings that 60% of digital media time spent is from mobile devices (smartphones and tablets). This marks the first time mobile usage has dominated the desktop.

60% of digital media time spent is from mobile devices

We can’t help but predict that this statistic is a precursor to the further dominance of mobile devices moving into 2015, with eMarketer evealing global mobile ad spend growing 120% in 2013. This is in contrast to desktop spend increasing only 1.6% in the same period. Closer to home shows even greater ad growth with InMobi reporting mobile growth at 139% in Australia. Additionally, Google has revealed expectations for mobile search queries to exceed desktop search queries in 2014, and they have recently announced several new innovative display mobile ads formats are coming onto the market.

With these developments it is essential to cater for mobile audiences, in developing a more effective digital marketing strategy. Key areas which can affect the impression a business has to potential customers include:

• Ability to accommodate for mobile users
• The selected hardware utilise
• Restrictions in mobile internet connections
• Variable screen resolutions

When developing your digital marketing strategy, it is vitally important to cater for a mobile audience in order to increase SEO rankings and customer engagement. 2014 is the year mobile optimised webpages have transitioned from a luxury to a necessity no matter the size of a business. With society placing more demand on the access of immediate information, it is essential that this content is displayed correctly for mobile devices and also also current or up to date.

2014 is the year mobile optimised webpages have transitioned from a luxury to a necessity no matter the size of a business

Need to Adapt to Mobile?

To experience web content optimised for mobile devices, feel free to put our site through its paces on your smartphone or tablet. Additionally all work in our portfolio is optimised for mobile devices. If you wish to explore how your business can achieve higher impact within the mobile arena, feel free to get in touch with us at the bottom of the page.

Flying the Nest

Team BEVIN are spreading their wings and flying off for a quick little adventure in “Merry Ole” England.

There will be weddings, Meetings, Catch-ups and a hop skip and a jump into Europe for good measure.

We apologise in advance for the week that we will be away from the office (Friday 30 May to Friday 6 June) but you can be sure that upon our return our batteries will be fully charged, ready to plough full steam ahead with your work!

Our newest little BEVINITE, Kaleigh, unfortunately is stuck in our nest at home and we love her for it, as she will be manning the fort while we are gone.

If you have any requests that are urgent and cannot wait, please feel free to contact her on 0468 935 940

So, ciao for now and see y’all in a week.

Bring your concepts to life

The team at BEVIN are excited to announce the launch of a new wing to our website, www.3d-visuals.com.au.

(more…)

We welcome you to 2014

Well the festivities are over and it is now back to business as the BEVIN creative engine chugs full steam ahead into 2014!

We hope that everyone had a prosperous and enjoyable 2013 as much as we did.

2014 is shaping up to be even bigger and better than last year and we hope that your year is going to be just as rewarding.

So… Bring on 2014!

Christmas is coming & the goose is getting fat…

Are you looking for a unique gift for your clients this christmas?
Something that will be remembered and set you apart from the rest?
BEVIN can tailor a range of innovative and stylish gift options that are personalised specifically with your company brand.
Contact us to discuss what gift options could suit you.

Get in Touch

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Postal Address
PO Box 8239, Perth BC,
Western Australia, 6849