Bevin 1300 213 213

Animate, Engage and Convert

With the world of business forever evolving, how can you make your marketing stand out?

With Animated Explainer Videos in your marketing toolkit, your brand will have that creative edge needed to improve client engagement.

There are many benefits that can be realised from utilising explainer animations.

  • Increased brand awareness.
  • Able to visually engage with new, existing and future customers.
  • Easily adaptable to suit your branding and target audience.

What are animated explainer videos?

Animated explainer videos are short, attention-grabbing videos that explain your product, business or an idea. Think of it as an automated version of your ‘elevator speech’, without the one-on-one interaction, that features in your social media news feed and advertisements, or on your website landing page.

These videos are usually kept to between 1-2 minutes long, which is the optimal timeframe during which you can retain your audience’s attention while providing a visual, fun and easy to understand way of answering questions about your business.

There are many forms that animated explainer videos can take. Some of the more common formats include infographics, 2D and 3D animation, whiteboard animation, and motion graphics.

Our in-house Motion and Digital Designer here at BEVIN Creative can create just the right one to suit both your brand and your message.

The place of explainer animations in your marketing strategy

Businesses often offer complex products or services, and animated explainers provide you with the opportunity to visualise abstract concepts that are usually too difficult to convey via conventional means. With a deeper understanding of your product or service, your audience engagement and conversion will be improved.

marketing strategy mind map

The many benefits of using explainer videos

Being able to condense a large volume of information into a video gives you the ability to concisely convey more information in less time. Before you lose someone’s attention and they scroll past your video, your key message and value proposition will already be put to them. Brand awareness leads to brand loyalty and cultivates leads – all of which has a positive impact on your market share.

graphic of people placing items into a funnel shaped container on a dessert landscape

When compared to a live-action video, animation videos are much more cost-effective, and provide your audience with a lot more information as well.  The increased Return on Investment (ROI) from this marketing medium makes it well worthwhile to include it as part of your strategy.

As you can easily incorporate Search Engine Optimisation (SEO) into the content, your brand is more accessible in pitch meetings and across social media. Reaching a greater and more varied demographic is a proven way to maximise your marketing funnel intake, and ultimately results in more conversions.

Are you ready to get animated?

Contact us to talk to our professional and experienced team and get an Animated Explainer playing on your marketing channels.

an image of a rocket lifting off from the surface of a brain






Yirra Yaakin – An Award Winning Rebrand

BEVIN Creative was recently recognised in the 2021 Transform Awards (ANZ) for the rebrand of one of our long-standing clients – Yirra Yaakin Theatre Company. The awards are presented by Transform magazine, and feature various categories that focus on specific aspects of the branding process.

Yirra Yaakin’s rebrand was entered for consideration into the ‘Best rebrand of a digital property’ and we were extremely proud to have been presented with a Bronze Award.

The new brand is bold, modern and distinct and was embraced by both the Yirra Yaakin team as well as the community.

Yirra Yaakin Theatre Company is one of Australia’s leading Aboriginal performing arts organisations. They produce award-winning, world-class theatre to global audiences, focusing on sharing Aboriginal stories.

As Yirra Yaakin is a respected cultural leader and artistic hub for Aboriginal people, it was imperative that the new corporate identity acknowledged and paid particular attention to the deep cultural roots, so that it would be well received by the Indigenous community.

We are proud to have been involved in the production of marketing collateral for their contemporary shows for a number of years, and were excited to partner with them in the creation of a new corporate identity and logo, to coincide with the celebration of an operational milestone. The rebrand needed to draw on the established elements of the company’s cultural identity, while preparing the landscape for the future direction and growth of the company.

The name, Yirra Yaakin, embodies a deep meaning of “standing tall”, which lends itself to many creative interpretations. The concept that this embodies transcends the simplicity of its literal meaning however. It is deeply rooted in culture and is one of unity, respect, learning from each individual’s strengths and therefore, equity and mutual leadership within a collective. The final logo was created to capture and convey this holistic concept, and the branding icon was creatively designed to do just that.

The creation of the logo was inspired by “seeing the forest through the trees” and depicts a central elongated figure, larger than the rest; only because it is central to the focus, identifying it as a leader. The figures to either side depict the collective, standing tall and standing together as one. The shape of the logo emulates that of a fingerprint, which conveys the concept of identity, derived from being part of a community or collective. The imagery acknowledges and captures the strong cultural roots, identity and cohesiveness found within Aboriginal culture.

Our teams’ carefully considered creative approach resulted in a brand that upheld the company’s existing reputable and culturally dominant position, as well as invigorated their operations, while creating a realm within which they could be challenged to grow into the future.

The rebrand was completed across all digital and physical media, and has since been applied to the Company’s ongoing annual program of works, as a result of the widespread positive reaction it has received.

Given the scope and depth of work involved in this project, we sought permission to showcase it in the recent Transform ANZ Awards and the recognition we have received shows that the pride and sense of accomplishment our team has felt throughout our partnership with Yirra Yaakin is not misplaced.

We are both grateful and honoured that our creative vision was firstly well received by Yirra Yaakin, and secondly, acknowledged by a board of our peers to be worthy of an award. It strengthens our commitment to attracting and retaining the best talent, who strive to serve our clients to the best of their ability on every project. Our process is continuously honed in line with the best practices and cutting-edge technology, allowing us to be simply the best at shaping concepts into reality.

Colours and Their Impact On A Brand

When you think about what the word “Brand” means to you, there are likely to be a few definitions and concepts that you consider.

One of the definitions that is possibly the most relevant to marketing, is that a brand is what your business is first identified and then remembered by, and ultimately the foundation on which your reputation is built.

A laptop computer partially opened with a rainbow reflection on the screen


Your brand encompasses a number of elements, and each of these needs to be given careful consideration. The general consensus is that effective branding requires seven elements.

  • Name
  • Logo
  • Catchphrase, Tagline or Slogan
  • Appearance or Images
  • Fonts or Typography – read our article on Fonts for more insight into this.
  • Graphics
  • Colour

What part does Colour play in branding?

Colours play an important part in how we first perceive something, which then starts to shape our reaction to it. The initial impression needs to be a positive one in order to engage and retain the person’s interest. Albeit subconsciously, you will no doubt be aware of the use of colours in familiar settings. Unless you’ve given these choices some thought, it might surprise you to realise that more often than not, the colour choices are usually well thought out and deliberate.

A glass sided building made up of multicoloured rectangle panes against the blue sky

Colour psychology is the study of the impact colours have on perception and subsequent behaviour, and can be a pivotal aspect when creating your brand. There has been lots of research conducted into the correlation between successful brands and their colours. Some of the results indicate that simplicity, in choosing just one or two colours, is a common trait in the vast majority of cases.

Think of logos in the colours red and white, and immediately companies like Coca Cola and Target will come to mind. Similarly, the simple logo of four squares, in the three primary colours and one secondary is instantly identifiable as the Microsoft logo. The colour of each quadrant has been specifically chosen to represent a range of products and solutions. Subtly perhaps, but powerfully nonetheless, as this is now recognised as one of the most well known logos in the world.

How do you align your colours with your brand?

Six of the colours of a rainbow in bands

This is not as straightforward as choosing your favourites and then creating a logo that looks good in them. Although we have placed colour as the last element in our list, that certainly does not represent its importance. On the contrary, it has been deliberately placed there, to represent the glue that holds the rest of the branding elements together.

Once you have identified your brand identity and what your core values are, this forms the context within which the broadly accepted connotations of different colours can start to be applied.  As an example, if you are a manufacturer of environmentally friendly products, the choice of the colour green would represent the environmentally friendly and health related aspect of your products, along with the usual connotation of calmness and freshness. This creates an image of your company that is aligned with your products and thus represents your business appropriately. Green is also associated with wealth, as a result of the historical slang term, “greenback”, for US dollars. In the context of the overall brand, this is unlikely to present a negative impression, as most consumers would more than likely expect to pay slightly more for an environmentally friendly product.

Factors to consider when choosing your colours

Colour psychology doesn’t offer as much direction, when armed with just a colour palette and an idea, as you would hope. Some of the factors you need to consider in making the choice for your brand include the demographic of your target market, the appropriateness of the colours in relation to your brand personality, and the full picture that your brand presents.

Indian Holi Festival of Colours


The demographic of your audience is crucial, as individual colours evoke different reactions as a result of cultural differences as well as personal preferences. An ideal example of this is the colour red. In most Asian cultures, red is a colour associated with celebrations and good fortune. In stark contrast, red is often regarded as a negative colour eg “a red flag”, “in the red” or “caught red-handed”.

As colours tie intrinsically to the brand personality, the appropriateness needs to be given due consideration. As an example, consider if it is appropriate for something like a health related service to choose red and black as their brand colours.   Would you raise an eyebrow at this choice? Would it be more appropriate to choose blue or green and white to signify calm, health and purity?  Consider the symbolism of certain colours in the context of your business.

Once you have decided on appropriate colours, combine them with your logo, slogan, fonts and graphics. Do they still work when looked at as a full picture? If they do, well done! Seek a peer review, as a fresh pair of eyes can give you a different point of view, and allow you to adjust your selections as needed, before you go to market with an unfavourable brand image.

Feel like you need some help?

An orange, painted blue and cut in half to show the vibrant orange colour inside, against a completely blue background.

At BEVIN, we aim to create brands that leave a lasting impression with stakeholder groups. This is achieved through engaging, considered design as well as brand consistency, continuity and clarity.

In order to build an impressionable and strong brand, we ask our clients in the preliminary workshop/ briefing stage to decide whether they desire a brand that will stand the test of time, or a brand that has the flexibility to warrant growth in line with their organisation.

Transforming verbally communicated concepts into a visual communication device takes skill and flair. Brand management is something the professional team at BEVIN Creative excels at.

Once your brand is created, it needs to be monitored and managed to ensure the parameters and guidelines outlined in the creation stage are being adhered to. As difficult as this is, it is imperative to ensure the brand is not losing potency and that it is remaining the focal point. This requires a strong brand manager with a strong team.

Contact us if you would like experienced brand managers to help you develop, maintain and grow your company brand.





Website design errors and how to avoid them

There are so many things to consider when building a website, however, the last things that come to mind are possible design and content errors.

Website design errors and how to avoid them are an important consideration when building your website. There are a lot of technical factors, and while some of these seem minor and more related to common sense than technical aspects, their impact on the final product can be anything but minor.

  • Caching
  • Optimised images and animations
  • Content overload
  • Cluttered design – (UX)
  • Navigation – (UI)


Create a well thought out website

A well-thought-out website has the potential to mark your spot on the internet among your competitors and be a powerful tool to convert casual browsers into potential customers.  With the plethora of DIY, low-cost website design options available to small businesses, it is easy to fall into the trap of picking one that just doesn’t hit the mark you want it to.

Here at BEVIN Creative, we are quite often engaged once a small business starts to transition into a medium enterprise; when branding, social and web presence take on a more important role that word-of-mouth marketing simply cannot fill.  Examining websites with a fresh pair of eyes, we find that there a few common website design errors that crop up frequently, so we’re going to give you some insights into how to avoid them.


Speed of page could lead to speed of leaving page

I’m sure you’ve all visited a website that takes forever to load, even with your blisteringly fast internet connection.  This would be close to the main reason why people move to the next search result – taking their potential purchase with them.  Well-chosen, relevant images and animations that align closely with your brand identity are crucial for engagement, but if they are not optimised or those fancy plugins you installed on your website have even the slightest issue with them, you end up with a sluggish loading time.

Presuming the fault doesn’t lie with the web hosting, there are a few things you can check to try and speed things up.  The first is to make sure your website utilises browser and server-side caching, not client-side caching.  This enables data requests to be retrieved quickly, which directly results in quicker loading times.


Image and file sizes impact not just page load time

Hand in hand with this is the optimisation of the images and animations on your website.  The image format you choose can make a substantial difference to the file size.  An image saved as JPEG or JPG format will be smaller and load faster than a PNG or GIF format, and Google favours speed!  If you didn’t include keywords in the alt attributes, your SEO will be negatively impacted, and you won’t find your images displayed among the highly ranked.


Clearly plan and select content

If your website is bombarding visitors with information, they’re going to miss the key points you want them to take away, so keep the content succinct and relevant.  Engage a copywriter and editor to get your message across in a clear and concise way, without distracting errors and poor readability.


Reduce clutter and design user-friendly navigation

Another simple fix is to reduce clutter on your website, and ensure you have made good use of whitespace to maximise the user experience (UX).  This is also important with regard to the design and flow from a browser view to a mobile view.  If scrolling and navigation on a mobile device are not taken into consideration when designing the layout, you could be missing out on engaging a large percentage of potential website visitors who are purely mobile.


Design a website that is easy to traverse

Ensuring that your website’s user interface (UI) features ease of navigation, with prominent links to pertinent information, is another element that needs to be built into your website.  No one enjoys a virtual treasure hunt, so use a large X to mark the spot, and put it somewhere easy to find!


Technical issues or troubleshooting

If the technical terms are making your eyes glaze over – like they do when waiting for a website to load – outsourcing this troubleshooting is worth considering.  The team here at BEVIN Creative offer a wealth of knowledge and expertise and can guide you through, every step of the way, to a well-designed, functional and brand aligned websiteContact us today to get your .com working for you!


Contact us if we can help troubshoot things for you…

– – 1300 213 213   | – –

The Print Chameleon – being able to match the ever-changing landscape of print.

As I am now approaching the title of “older dog” in this fair industry of ours called design, I can’t help but wonder about the future of our sister industry, Print. Her much younger, faster and fairer sister, Digital, seams to be courting way more attention from admirers. I think that Print still has a few tricks up her sleeve!

With the ever-growing accessibility and affordability of smart technology and better performing internet ability, the digital platform has literally exploded with advertising and marketing opportunities across all the fields of products and services.
The glossy advertisements that were once lauded over in high end magazines on coffee tables are now being converted into animated, multi faceted and interactive advertisements on mobile and web applications across the globe.

The power that Print has over it’s more techno loving sister is that it engages with all the senses.

It would seem that poor old print cannot compete with this new digital wizardry, however, I have recently seen an emerging trend of designers re-embracing the printing process almost as a form of fine art. The power that Print has over it’s more techno loving sister is that it engages with all the senses. You do not just see the printed form, you can touch it and even smell it! (and the ladies and gentlemen out there touching and smelling their laptops – you need therapy).

I have noticed that printing companies are getting increasingly innovative with specialised paper stock offerings and also the bespoke finishes that you can now apply to almost any digitally printed piece of design. For example, you can now print a brochure that is staple free, or you can now digitally print white ink on to a black card stock. I recently completed a brochure , printed digitally, where we achieve a clear gloss finish on the selected areas of the cover (what we call “spot UV” in the biz) without it having to be printed off-set! Impacting, affordable and immediate… well almost immediate (24 hours is pretty immediate in the print world).

It is this user experience and engagement with these printed intricacies and subtleties that ensures that print will never truly lie down and gasp its last breath.

Another realm where print reigns supreme is with packaging. Attention, product developers!, You can digitally market, promote and advertise your products as much as you like but, last I checked, you still need the power of print to appropriately house your precious innovations! This is another feather in Print’s cap! Digital design may be able to virtually convey three dimensions (and I must admit that this ability is becoming increasingly more real day by day!) but printed packaging is still the master of the physically tangible 3D form.

An example of this, that I will now share with you, is quite ironic. I recently bought a new Macbook Air laptop, a device that is essential in the promotion of digital design, however what caught my eye was the ingenuity of the packaging that housed this new laptop, even to the point that it was almost a sad experience once I had taken it out of the box and discovered all the secret nooks and crannies that contained the power supply and earphones etc. My reasoning behind this, is that packaging presentation, no matter what product is in it, is a very personal experience. There is that thrill of the anticipation of opening it. I suppose that you can get that same thrill by waiting for a page to load on the internet, but ultimately, once you close down your computer or smart device, it is no longer yours to keep.

In summary, the main difference between these two sisters (print versus digital) is that print may not have the vast reach that it once had and digital’s reach is expanding exponentially, but I feel that the physical and emotional impact of printed design not only lasts longer but usually is a more vivid experience.

Answer me this: Would you rather receive a physical wedding invitation through the post or have it sent to you as an email attachment?…

Bring your concepts to life

The team at BEVIN are excited to announce the launch of a new wing to our website,


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Where to Find Us

Postal Address
PO Box 8239, Perth BC,
Western Australia, 6849