Bevin 1300 213 213

Animate, Engage and Convert

With the world of business forever evolving, how can you make your marketing stand out?

With Animated Explainer Videos in your marketing toolkit, your brand will have that creative edge needed to improve client engagement.

There are many benefits that can be realised from utilising explainer animations.

  • Increased brand awareness.
  • Able to visually engage with new, existing and future customers.
  • Easily adaptable to suit your branding and target audience.

What are animated explainer videos?

Animated explainer videos are short, attention-grabbing videos that explain your product, business or an idea. Think of it as an automated version of your ‘elevator speech’, without the one-on-one interaction, that features in your social media news feed and advertisements, or on your website landing page.

These videos are usually kept to between 1-2 minutes long, which is the optimal timeframe during which you can retain your audience’s attention while providing a visual, fun and easy to understand way of answering questions about your business.

There are many forms that animated explainer videos can take. Some of the more common formats include infographics, 2D and 3D animation, whiteboard animation, and motion graphics.

Our in-house Motion and Digital Designer here at BEVIN Creative can create just the right one to suit both your brand and your message.

The place of explainer animations in your marketing strategy

Businesses often offer complex products or services, and animated explainers provide you with the opportunity to visualise abstract concepts that are usually too difficult to convey via conventional means. With a deeper understanding of your product or service, your audience engagement and conversion will be improved.

marketing strategy mind map

The many benefits of using explainer videos

Being able to condense a large volume of information into a video gives you the ability to concisely convey more information in less time. Before you lose someone’s attention and they scroll past your video, your key message and value proposition will already be put to them. Brand awareness leads to brand loyalty and cultivates leads – all of which has a positive impact on your market share.

graphic of people placing items into a funnel shaped container on a dessert landscape

When compared to a live-action video, animation videos are much more cost-effective, and provide your audience with a lot more information as well.  The increased Return on Investment (ROI) from this marketing medium makes it well worthwhile to include it as part of your strategy.

As you can easily incorporate Search Engine Optimisation (SEO) into the content, your brand is more accessible in pitch meetings and across social media. Reaching a greater and more varied demographic is a proven way to maximise your marketing funnel intake, and ultimately results in more conversions.

Are you ready to get animated?

Contact us to talk to our professional and experienced team and get an Animated Explainer playing on your marketing channels.

an image of a rocket lifting off from the surface of a brain

 

 

 

 

 

Colours and Their Impact On A Brand

When you think about what the word “Brand” means to you, there are likely to be a few definitions and concepts that you consider.

One of the definitions that is possibly the most relevant to marketing, is that a brand is what your business is first identified and then remembered by, and ultimately the foundation on which your reputation is built.

A laptop computer partially opened with a rainbow reflection on the screen

 

Your brand encompasses a number of elements, and each of these needs to be given careful consideration. The general consensus is that effective branding requires seven elements.

  • Name
  • Logo
  • Catchphrase, Tagline or Slogan
  • Appearance or Images
  • Fonts or Typography – read our article on Fonts for more insight into this.
  • Graphics
  • Colour

What part does Colour play in branding?

Colours play an important part in how we first perceive something, which then starts to shape our reaction to it. The initial impression needs to be a positive one in order to engage and retain the person’s interest. Albeit subconsciously, you will no doubt be aware of the use of colours in familiar settings. Unless you’ve given these choices some thought, it might surprise you to realise that more often than not, the colour choices are usually well thought out and deliberate.

A glass sided building made up of multicoloured rectangle panes against the blue sky

Colour psychology is the study of the impact colours have on perception and subsequent behaviour, and can be a pivotal aspect when creating your brand. There has been lots of research conducted into the correlation between successful brands and their colours. Some of the results indicate that simplicity, in choosing just one or two colours, is a common trait in the vast majority of cases.

Think of logos in the colours red and white, and immediately companies like Coca Cola and Target will come to mind. Similarly, the simple logo of four squares, in the three primary colours and one secondary is instantly identifiable as the Microsoft logo. The colour of each quadrant has been specifically chosen to represent a range of products and solutions. Subtly perhaps, but powerfully nonetheless, as this is now recognised as one of the most well known logos in the world.

How do you align your colours with your brand?

Six of the colours of a rainbow in bands

This is not as straightforward as choosing your favourites and then creating a logo that looks good in them. Although we have placed colour as the last element in our list, that certainly does not represent its importance. On the contrary, it has been deliberately placed there, to represent the glue that holds the rest of the branding elements together.

Once you have identified your brand identity and what your core values are, this forms the context within which the broadly accepted connotations of different colours can start to be applied.  As an example, if you are a manufacturer of environmentally friendly products, the choice of the colour green would represent the environmentally friendly and health related aspect of your products, along with the usual connotation of calmness and freshness. This creates an image of your company that is aligned with your products and thus represents your business appropriately. Green is also associated with wealth, as a result of the historical slang term, “greenback”, for US dollars. In the context of the overall brand, this is unlikely to present a negative impression, as most consumers would more than likely expect to pay slightly more for an environmentally friendly product.

Factors to consider when choosing your colours

Colour psychology doesn’t offer as much direction, when armed with just a colour palette and an idea, as you would hope. Some of the factors you need to consider in making the choice for your brand include the demographic of your target market, the appropriateness of the colours in relation to your brand personality, and the full picture that your brand presents.

Indian Holi Festival of Colours

 

The demographic of your audience is crucial, as individual colours evoke different reactions as a result of cultural differences as well as personal preferences. An ideal example of this is the colour red. In most Asian cultures, red is a colour associated with celebrations and good fortune. In stark contrast, red is often regarded as a negative colour eg “a red flag”, “in the red” or “caught red-handed”.

As colours tie intrinsically to the brand personality, the appropriateness needs to be given due consideration. As an example, consider if it is appropriate for something like a health related service to choose red and black as their brand colours.   Would you raise an eyebrow at this choice? Would it be more appropriate to choose blue or green and white to signify calm, health and purity?  Consider the symbolism of certain colours in the context of your business.

Once you have decided on appropriate colours, combine them with your logo, slogan, fonts and graphics. Do they still work when looked at as a full picture? If they do, well done! Seek a peer review, as a fresh pair of eyes can give you a different point of view, and allow you to adjust your selections as needed, before you go to market with an unfavourable brand image.

Feel like you need some help?

An orange, painted blue and cut in half to show the vibrant orange colour inside, against a completely blue background.

At BEVIN, we aim to create brands that leave a lasting impression with stakeholder groups. This is achieved through engaging, considered design as well as brand consistency, continuity and clarity.

In order to build an impressionable and strong brand, we ask our clients in the preliminary workshop/ briefing stage to decide whether they desire a brand that will stand the test of time, or a brand that has the flexibility to warrant growth in line with their organisation.

Transforming verbally communicated concepts into a visual communication device takes skill and flair. Brand management is something the professional team at BEVIN Creative excels at.

Once your brand is created, it needs to be monitored and managed to ensure the parameters and guidelines outlined in the creation stage are being adhered to. As difficult as this is, it is imperative to ensure the brand is not losing potency and that it is remaining the focal point. This requires a strong brand manager with a strong team.

Contact us if you would like experienced brand managers to help you develop, maintain and grow your company brand.

 

 

 

 

Website design errors and how to avoid them

There are so many things to consider when building a website, however, the last things that come to mind are possible design and content errors.

Website design errors and how to avoid them are an important consideration when building your website. There are a lot of technical factors, and while some of these seem minor and more related to common sense than technical aspects, their impact on the final product can be anything but minor.

  • Caching
  • Optimised images and animations
  • Content overload
  • Cluttered design – (UX)
  • Navigation – (UI)

 

Create a well thought out website

A well-thought-out website has the potential to mark your spot on the internet among your competitors and be a powerful tool to convert casual browsers into potential customers.  With the plethora of DIY, low-cost website design options available to small businesses, it is easy to fall into the trap of picking one that just doesn’t hit the mark you want it to.

Here at BEVIN Creative, we are quite often engaged once a small business starts to transition into a medium enterprise; when branding, social and web presence take on a more important role that word-of-mouth marketing simply cannot fill.  Examining websites with a fresh pair of eyes, we find that there a few common website design errors that crop up frequently, so we’re going to give you some insights into how to avoid them.

 

Speed of page could lead to speed of leaving page

I’m sure you’ve all visited a website that takes forever to load, even with your blisteringly fast internet connection.  This would be close to the main reason why people move to the next search result – taking their potential purchase with them.  Well-chosen, relevant images and animations that align closely with your brand identity are crucial for engagement, but if they are not optimised or those fancy plugins you installed on your website have even the slightest issue with them, you end up with a sluggish loading time.

Presuming the fault doesn’t lie with the web hosting, there are a few things you can check to try and speed things up.  The first is to make sure your website utilises browser and server-side caching, not client-side caching.  This enables data requests to be retrieved quickly, which directly results in quicker loading times.

 

Image and file sizes impact not just page load time

Hand in hand with this is the optimisation of the images and animations on your website.  The image format you choose can make a substantial difference to the file size.  An image saved as JPEG or JPG format will be smaller and load faster than a PNG or GIF format, and Google favours speed!  If you didn’t include keywords in the alt attributes, your SEO will be negatively impacted, and you won’t find your images displayed among the highly ranked.

 

Clearly plan and select content

If your website is bombarding visitors with information, they’re going to miss the key points you want them to take away, so keep the content succinct and relevant.  Engage a copywriter and editor to get your message across in a clear and concise way, without distracting errors and poor readability.

 

Reduce clutter and design user-friendly navigation

Another simple fix is to reduce clutter on your website, and ensure you have made good use of whitespace to maximise the user experience (UX).  This is also important with regard to the design and flow from a browser view to a mobile view.  If scrolling and navigation on a mobile device are not taken into consideration when designing the layout, you could be missing out on engaging a large percentage of potential website visitors who are purely mobile.

 

Design a website that is easy to traverse

Ensuring that your website’s user interface (UI) features ease of navigation, with prominent links to pertinent information, is another element that needs to be built into your website.  No one enjoys a virtual treasure hunt, so use a large X to mark the spot, and put it somewhere easy to find!

 

Technical issues or troubleshooting

If the technical terms are making your eyes glaze over – like they do when waiting for a website to load – outsourcing this troubleshooting is worth considering.  The team here at BEVIN Creative offer a wealth of knowledge and expertise and can guide you through, every step of the way, to a well-designed, functional and brand aligned websiteContact us today to get your .com working for you!

 

Contact us if we can help troubshoot things for you…

– – 1300 213 213   |   bevin@bevin.com.au – –

How Google Search Can Work For You

“Just Google it”

To find out almost anything these days, we go online to a search engine; and let’s face it, we predominantly all use Google (it is the most widely used search engine in the world). We use it to find answers, recipes, restaurants, new businesses and more!

Google search is so intuitive and responsive that it understands words and phrases entered, even obscure things – for example if you type in ‘actor with large eyes in boardwalk empire’, Steve Buscemi comes in every position on the first page of displayed options. Same goes with looking for businesses, search for ‘financial planner’ and the first four results are adverts for financial planners, including ANZ Bank. Using Google Search Advertisements for your business is one of the best decisions you can make as part of your marketing mix.

Here are a few quick-fire points about Google Search that will help you.

 

So How Can Google Search Work for You?

Every time your customers search, there are thousands (sometimes millions) of websites with helpful information. How Google figures out which results to show starts long before the customer even begins typing through predictive text and popular searches, and is guided by a commitment from Google to provide the best information about a business.

 

Google Search isn’t Social Media

When it comes to digital marketing there can be a crossover between Google Search, SEO, and social media. The most important objective is to get traffic to your website and that is the role of Google Search.

 

We Talk to People Who Are Listening

Spend money on the people who are interested in you. Superior Geo-Targeting allows you to focus on a very specific audience based on location. If you want to talk to just those in Canberra or focus more spend in targeting the Perth CBD, just tick the box. It makes sense to have an audience strategy – who, how old, where they live, industry, even their sex. Focus on those who count.

 

Instantly Matching A Customer Search

In a fraction of a second, Google Search uses algorithms to sort through hundreds of billions of websites in the Google Search index to find the most relevant, useful results for what it is you’re looking for. SEO takes approximately 3 months to take effect, Google Search will begin to drive traffic to your website as soon as the campaign is launched.

 

The Stats Don’t Lie, People Now Trust Google Even More

When COVID-19 locked down the world and people went into isolation, some threw caution to the wind and immersed themselves in on-line shopping, researching and all other forms of communication. Global behaviour has changed, where the internet has now gained the trust and confidence of most users; therefore building a digital presence is now a crucial part of all business strategy moving forward.

 

While You’re Resting Google Is Working

We can’t work 24 hours a day, 7 days a week and 365 days a year but Google can! Google doesn’t stop working and your customers who happen to be looking in the wee hours of the morning or on an overnight flight will find you. Put simply, businesses can’t afford the man-hours for these tasks – automation around marketing, research and qualifying customers is a must.

 

Presenting Ads with Google

To help your customers find what they are looking for quickly, Google provides results in many useful formats. Whether presented as a map with directions, images, videos or stories, Google is constantly evolving with new ways to present information.

 

Search Results Place You Right on Top

There is no better placement of your business than search – it keeps you on top. Google provides simple, better results. If users like the search results they find, based on the search queries, then the user will be happy. Happy users turn into repeat users – repeat users who become loyal to your company and brand.

 

We hope this is a helpful guide to how we can help from a Google search perspective. Taking your marketing to the next level will open many opportunities for your business. We specialise in websites, digital awareness and digital advertising for businesses. Your company can be ahead in most areas of the competition, let us help get you there.
 

Contact us to find out more…

– – 1300 213 213  |  bevin@bevin.com.au – –

Is Your Website Working To Its Full Potential?

In today’s digital age, the need for a strong online presence is unquestionably pivotal. No matter if your business offering is niche or has mass appeal, if your target market doesn’t know you exist, your competitive advantage becomes redundant. Don’t panic just yet, there’s good news!

Search Engine Optimisation (SEO)

It’s one thing to spend a small fortune on a beautifully designed, user-friendly website that allows your prospective target market to easily navigate through, but without SEO they may never get the chance to see it.

SEO-article-bevin

Simply put, SEO allows search engines, such as Google, to link the key words of direct searches made by users with the content of your website. The greater the match, the higher your website is ranked above your competitors. Research into consumer behavior shows that prospective clients/ customers attribute a higher search ranking with ‘credibility’- quite naturally really!

75% of users never scroll past the first page of search results

Source: Search Engine Journal

Amongst the many perks of SEO, increased traffic is at the forefront of benefits. By continually ranking your business prominently above competitors, online traffic is generated, which inherently results in constant exposure. Acting as a constant reminder, this exposure has the potential to lead to the securement of new customers. Occurring ‘organically’, this form of inbound marketing strategy is more effective than other ‘push’ methods of advertising that can end up annoying web users, detracting from perceived credibility.

All in all, websites compete for attention, recognition and placement in search engines (within their endless supply of information). Ultimately, the savvy approach of SEO in this day and age will surpass competitive challenges, to result in the benefits of increased traffic and visibility.

Find out how we can assist you with your SEO & SEM

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Postal Address
PO Box 8239, Perth BC,
Western Australia, 6849