With Animated Explainer Videos in your marketing toolkit, your brand will have that creative edge needed to improve client engagement.
There are many benefits that can be realised from utilising explainer animations.
Animated explainer videos are short, attention-grabbing videos that explain your product, business or an idea. Think of it as an automated version of your ‘elevator speech’, without the one-on-one interaction, that features in your social media news feed and advertisements, or on your website landing page.
These videos are usually kept to between 1-2 minutes long, which is the optimal timeframe during which you can retain your audience’s attention while providing a visual, fun and easy to understand way of answering questions about your business.
There are many forms that animated explainer videos can take. Some of the more common formats include infographics, 2D and 3D animation, whiteboard animation, and motion graphics.
Our in-house Motion and Digital Designer here at BEVIN Creative can create just the right one to suit both your brand and your message.
Businesses often offer complex products or services, and animated explainers provide you with the opportunity to visualise abstract concepts that are usually too difficult to convey via conventional means. With a deeper understanding of your product or service, your audience engagement and conversion will be improved.
Being able to condense a large volume of information into a video gives you the ability to concisely convey more information in less time. Before you lose someone’s attention and they scroll past your video, your key message and value proposition will already be put to them. Brand awareness leads to brand loyalty and cultivates leads – all of which has a positive impact on your market share.
When compared to a live-action video, animation videos are much more cost-effective, and provide your audience with a lot more information as well. The increased Return on Investment (ROI) from this marketing medium makes it well worthwhile to include it as part of your strategy.
As you can easily incorporate Search Engine Optimisation (SEO) into the content, your brand is more accessible in pitch meetings and across social media. Reaching a greater and more varied demographic is a proven way to maximise your marketing funnel intake, and ultimately results in more conversions.
Contact us to talk to our professional and experienced team and get an Animated Explainer playing on your marketing channels.
One of the definitions that is possibly the most relevant to marketing, is that a brand is what your business is first identified and then remembered by, and ultimately the foundation on which your reputation is built.
Your brand encompasses a number of elements, and each of these needs to be given careful consideration. The general consensus is that effective branding requires seven elements.
Colours play an important part in how we first perceive something, which then starts to shape our reaction to it. The initial impression needs to be a positive one in order to engage and retain the person’s interest. Albeit subconsciously, you will no doubt be aware of the use of colours in familiar settings. Unless you’ve given these choices some thought, it might surprise you to realise that more often than not, the colour choices are usually well thought out and deliberate.
Colour psychology is the study of the impact colours have on perception and subsequent behaviour, and can be a pivotal aspect when creating your brand. There has been lots of research conducted into the correlation between successful brands and their colours. Some of the results indicate that simplicity, in choosing just one or two colours, is a common trait in the vast majority of cases.
Think of logos in the colours red and white, and immediately companies like Coca Cola and Target will come to mind. Similarly, the simple logo of four squares, in the three primary colours and one secondary is instantly identifiable as the Microsoft logo. The colour of each quadrant has been specifically chosen to represent a range of products and solutions. Subtly perhaps, but powerfully nonetheless, as this is now recognised as one of the most well known logos in the world.
This is not as straightforward as choosing your favourites and then creating a logo that looks good in them. Although we have placed colour as the last element in our list, that certainly does not represent its importance. On the contrary, it has been deliberately placed there, to represent the glue that holds the rest of the branding elements together.
Once you have identified your brand identity and what your core values are, this forms the context within which the broadly accepted connotations of different colours can start to be applied. As an example, if you are a manufacturer of environmentally friendly products, the choice of the colour green would represent the environmentally friendly and health related aspect of your products, along with the usual connotation of calmness and freshness. This creates an image of your company that is aligned with your products and thus represents your business appropriately. Green is also associated with wealth, as a result of the historical slang term, “greenback”, for US dollars. In the context of the overall brand, this is unlikely to present a negative impression, as most consumers would more than likely expect to pay slightly more for an environmentally friendly product.
Colour psychology doesn’t offer as much direction, when armed with just a colour palette and an idea, as you would hope. Some of the factors you need to consider in making the choice for your brand include the demographic of your target market, the appropriateness of the colours in relation to your brand personality, and the full picture that your brand presents.
The demographic of your audience is crucial, as individual colours evoke different reactions as a result of cultural differences as well as personal preferences. An ideal example of this is the colour red. In most Asian cultures, red is a colour associated with celebrations and good fortune. In stark contrast, red is often regarded as a negative colour eg “a red flag”, “in the red” or “caught red-handed”.
As colours tie intrinsically to the brand personality, the appropriateness needs to be given due consideration. As an example, consider if it is appropriate for something like a health related service to choose red and black as their brand colours. Would you raise an eyebrow at this choice? Would it be more appropriate to choose blue or green and white to signify calm, health and purity? Consider the symbolism of certain colours in the context of your business.
Once you have decided on appropriate colours, combine them with your logo, slogan, fonts and graphics. Do they still work when looked at as a full picture? If they do, well done! Seek a peer review, as a fresh pair of eyes can give you a different point of view, and allow you to adjust your selections as needed, before you go to market with an unfavourable brand image.
At BEVIN, we aim to create brands that leave a lasting impression with stakeholder groups. This is achieved through engaging, considered design as well as brand consistency, continuity and clarity.
In order to build an impressionable and strong brand, we ask our clients in the preliminary workshop/ briefing stage to decide whether they desire a brand that will stand the test of time, or a brand that has the flexibility to warrant growth in line with their organisation.
Transforming verbally communicated concepts into a visual communication device takes skill and flair. Brand management is something the professional team at BEVIN Creative excels at.
Once your brand is created, it needs to be monitored and managed to ensure the parameters and guidelines outlined in the creation stage are being adhered to. As difficult as this is, it is imperative to ensure the brand is not losing potency and that it is remaining the focal point. This requires a strong brand manager with a strong team.
Contact us if you would like experienced brand managers to help you develop, maintain and grow your company brand.
Website design errors and how to avoid them are an important consideration when building your website. There are a lot of technical factors, and while some of these seem minor and more related to common sense than technical aspects, their impact on the final product can be anything but minor.
A well-thought-out website has the potential to mark your spot on the internet among your competitors and be a powerful tool to convert casual browsers into potential customers. With the plethora of DIY, low-cost website design options available to small businesses, it is easy to fall into the trap of picking one that just doesn’t hit the mark you want it to.
Here at BEVIN Creative, we are quite often engaged once a small business starts to transition into a medium enterprise; when branding, social and web presence take on a more important role that word-of-mouth marketing simply cannot fill. Examining websites with a fresh pair of eyes, we find that there a few common website design errors that crop up frequently, so we’re going to give you some insights into how to avoid them.
I’m sure you’ve all visited a website that takes forever to load, even with your blisteringly fast internet connection. This would be close to the main reason why people move to the next search result – taking their potential purchase with them. Well-chosen, relevant images and animations that align closely with your brand identity are crucial for engagement, but if they are not optimised or those fancy plugins you installed on your website have even the slightest issue with them, you end up with a sluggish loading time.
Presuming the fault doesn’t lie with the web hosting, there are a few things you can check to try and speed things up. The first is to make sure your website utilises browser and server-side caching, not client-side caching. This enables data requests to be retrieved quickly, which directly results in quicker loading times.
Hand in hand with this is the optimisation of the images and animations on your website. The image format you choose can make a substantial difference to the file size. An image saved as JPEG or JPG format will be smaller and load faster than a PNG or GIF format, and Google favours speed! If you didn’t include keywords in the alt attributes, your SEO will be negatively impacted, and you won’t find your images displayed among the highly ranked.
If your website is bombarding visitors with information, they’re going to miss the key points you want them to take away, so keep the content succinct and relevant. Engage a copywriter and editor to get your message across in a clear and concise way, without distracting errors and poor readability.
Another simple fix is to reduce clutter on your website, and ensure you have made good use of whitespace to maximise the user experience (UX). This is also important with regard to the design and flow from a browser view to a mobile view. If scrolling and navigation on a mobile device are not taken into consideration when designing the layout, you could be missing out on engaging a large percentage of potential website visitors who are purely mobile.
Ensuring that your website’s user interface (UI) features ease of navigation, with prominent links to pertinent information, is another element that needs to be built into your website. No one enjoys a virtual treasure hunt, so use a large X to mark the spot, and put it somewhere easy to find!
If the technical terms are making your eyes glaze over – like they do when waiting for a website to load – outsourcing this troubleshooting is worth considering. The team here at BEVIN Creative offer a wealth of knowledge and expertise and can guide you through, every step of the way, to a well-designed, functional and brand aligned website. Contact us today to get your .com working for you!
– – 1300 213 213 | bevin@bevin.com.au – –
To find out almost anything these days, we go online to a search engine; and let’s face it, we predominantly all use Google (it is the most widely used search engine in the world). We use it to find answers, recipes, restaurants, new businesses and more!
Google search is so intuitive and responsive that it understands words and phrases entered, even obscure things – for example if you type in ‘actor with large eyes in boardwalk empire’, Steve Buscemi comes in every position on the first page of displayed options. Same goes with looking for businesses, search for ‘financial planner’ and the first four results are adverts for financial planners, including ANZ Bank. Using Google Search Advertisements for your business is one of the best decisions you can make as part of your marketing mix.
Here are a few quick-fire points about Google Search that will help you.
Every time your customers search, there are thousands (sometimes millions) of websites with helpful information. How Google figures out which results to show starts long before the customer even begins typing through predictive text and popular searches, and is guided by a commitment from Google to provide the best information about a business.
When it comes to digital marketing there can be a crossover between Google Search, SEO, and social media. The most important objective is to get traffic to your website and that is the role of Google Search.
Spend money on the people who are interested in you. Superior Geo-Targeting allows you to focus on a very specific audience based on location. If you want to talk to just those in Canberra or focus more spend in targeting the Perth CBD, just tick the box. It makes sense to have an audience strategy – who, how old, where they live, industry, even their sex. Focus on those who count.
In a fraction of a second, Google Search uses algorithms to sort through hundreds of billions of websites in the Google Search index to find the most relevant, useful results for what it is you’re looking for. SEO takes approximately 3 months to take effect, Google Search will begin to drive traffic to your website as soon as the campaign is launched.
When COVID-19 locked down the world and people went into isolation, some threw caution to the wind and immersed themselves in on-line shopping, researching and all other forms of communication. Global behaviour has changed, where the internet has now gained the trust and confidence of most users; therefore building a digital presence is now a crucial part of all business strategy moving forward.
We can’t work 24 hours a day, 7 days a week and 365 days a year but Google can! Google doesn’t stop working and your customers who happen to be looking in the wee hours of the morning or on an overnight flight will find you. Put simply, businesses can’t afford the man-hours for these tasks – automation around marketing, research and qualifying customers is a must.
To help your customers find what they are looking for quickly, Google provides results in many useful formats. Whether presented as a map with directions, images, videos or stories, Google is constantly evolving with new ways to present information.
There is no better placement of your business than search – it keeps you on top. Google provides simple, better results. If users like the search results they find, based on the search queries, then the user will be happy. Happy users turn into repeat users – repeat users who become loyal to your company and brand.
We hope this is a helpful guide to how we can help from a Google search perspective. Taking your marketing to the next level will open many opportunities for your business. We specialise in websites, digital awareness and digital advertising for businesses. Your company can be ahead in most areas of the competition, let us help get you there.
– – 1300 213 213 | bevin@bevin.com.au – –
In today’s digital age, the need for a strong online presence is unquestionably pivotal. No matter if your business offering is niche or has mass appeal, if your target market doesn’t know you exist, your competitive advantage becomes redundant. Don’t panic just yet, there’s good news!
It’s one thing to spend a small fortune on a beautifully designed, user-friendly website that allows your prospective target market to easily navigate through, but without SEO they may never get the chance to see it.
Simply put, SEO allows search engines, such as Google, to link the key words of direct searches made by users with the content of your website. The greater the match, the higher your website is ranked above your competitors. Research into consumer behavior shows that prospective clients/ customers attribute a higher search ranking with ‘credibility’- quite naturally really!
75% of users never scroll past the first page of search results
Source: Search Engine Journal
Amongst the many perks of SEO, increased traffic is at the forefront of benefits. By continually ranking your business prominently above competitors, online traffic is generated, which inherently results in constant exposure. Acting as a constant reminder, this exposure has the potential to lead to the securement of new customers. Occurring ‘organically’, this form of inbound marketing strategy is more effective than other ‘push’ methods of advertising that can end up annoying web users, detracting from perceived credibility.
All in all, websites compete for attention, recognition and placement in search engines (within their endless supply of information). Ultimately, the savvy approach of SEO in this day and age will surpass competitive challenges, to result in the benefits of increased traffic and visibility.
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