Bevin 1300 213 213

Website design errors and how to avoid them

There are so many things to consider when building a website, however, the last things that come to mind are possible design and content errors.

Website design errors and how to avoid them are an important consideration when building your website. There are a lot of technical factors, and while some of these seem minor and more related to common sense than technical aspects, their impact on the final product can be anything but minor.

  • Caching
  • Optimised images and animations
  • Content overload
  • Cluttered design – (UX)
  • Navigation – (UI)

 

Create a well thought out website

A well-thought-out website has the potential to mark your spot on the internet among your competitors and be a powerful tool to convert casual browsers into potential customers.  With the plethora of DIY, low-cost website design options available to small businesses, it is easy to fall into the trap of picking one that just doesn’t hit the mark you want it to.

Here at BEVIN Creative, we are quite often engaged once a small business starts to transition into a medium enterprise; when branding, social and web presence take on a more important role that word-of-mouth marketing simply cannot fill.  Examining websites with a fresh pair of eyes, we find that there a few common website design errors that crop up frequently, so we’re going to give you some insights into how to avoid them.

 

Speed of page could lead to speed of leaving page

I’m sure you’ve all visited a website that takes forever to load, even with your blisteringly fast internet connection.  This would be close to the main reason why people move to the next search result – taking their potential purchase with them.  Well-chosen, relevant images and animations that align closely with your brand identity are crucial for engagement, but if they are not optimised or those fancy plugins you installed on your website have even the slightest issue with them, you end up with a sluggish loading time.

Presuming the fault doesn’t lie with the web hosting, there are a few things you can check to try and speed things up.  The first is to make sure your website utilises browser and server-side caching, not client-side caching.  This enables data requests to be retrieved quickly, which directly results in quicker loading times.

 

Image and file sizes impact not just page load time

Hand in hand with this is the optimisation of the images and animations on your website.  The image format you choose can make a substantial difference to the file size.  An image saved as JPEG or JPG format will be smaller and load faster than a PNG or GIF format, and Google favours speed!  If you didn’t include keywords in the alt attributes, your SEO will be negatively impacted, and you won’t find your images displayed among the highly ranked.

 

Clearly plan and select content

If your website is bombarding visitors with information, they’re going to miss the key points you want them to take away, so keep the content succinct and relevant.  Engage a copywriter and editor to get your message across in a clear and concise way, without distracting errors and poor readability.

 

Reduce clutter and design user-friendly navigation

Another simple fix is to reduce clutter on your website, and ensure you have made good use of whitespace to maximise the user experience (UX).  This is also important with regard to the design and flow from a browser view to a mobile view.  If scrolling and navigation on a mobile device are not taken into consideration when designing the layout, you could be missing out on engaging a large percentage of potential website visitors who are purely mobile.

 

Design a website that is easy to traverse

Ensuring that your website’s user interface (UI) features ease of navigation, with prominent links to pertinent information, is another element that needs to be built into your website.  No one enjoys a virtual treasure hunt, so use a large X to mark the spot, and put it somewhere easy to find!

 

Technical issues or troubleshooting

If the technical terms are making your eyes glaze over – like they do when waiting for a website to load – outsourcing this troubleshooting is worth considering.  The team here at BEVIN Creative offer a wealth of knowledge and expertise and can guide you through, every step of the way, to a well-designed, functional and brand aligned websiteContact us today to get your .com working for you!

 

Contact us if we can help troubshoot things for you…

– – 1300 213 213   |   bevin@bevin.com.au – –

How Google Search Can Work For You

“Just Google it”

To find out almost anything these days, we go online to a search engine; and let’s face it, we predominantly all use Google (it is the most widely used search engine in the world). We use it to find answers, recipes, restaurants, new businesses and more!

Google search is so intuitive and responsive that it understands words and phrases entered, even obscure things – for example if you type in ‘actor with large eyes in boardwalk empire’, Steve Buscemi comes in every position on the first page of displayed options. Same goes with looking for businesses, search for ‘financial planner’ and the first four results are adverts for financial planners, including ANZ Bank. Using Google Search Advertisements for your business is one of the best decisions you can make as part of your marketing mix.

Here are a few quick-fire points about Google Search that will help you.

 

So How Can Google Search Work for You?

Every time your customers search, there are thousands (sometimes millions) of websites with helpful information. How Google figures out which results to show starts long before the customer even begins typing through predictive text and popular searches, and is guided by a commitment from Google to provide the best information about a business.

 

Google Search isn’t Social Media

When it comes to digital marketing there can be a crossover between Google Search, SEO, and social media. The most important objective is to get traffic to your website and that is the role of Google Search.

 

We Talk to People Who Are Listening

Spend money on the people who are interested in you. Superior Geo-Targeting allows you to focus on a very specific audience based on location. If you want to talk to just those in Canberra or focus more spend in targeting the Perth CBD, just tick the box. It makes sense to have an audience strategy – who, how old, where they live, industry, even their sex. Focus on those who count.

 

Instantly Matching A Customer Search

In a fraction of a second, Google Search uses algorithms to sort through hundreds of billions of websites in the Google Search index to find the most relevant, useful results for what it is you’re looking for. SEO takes approximately 3 months to take effect, Google Search will begin to drive traffic to your website as soon as the campaign is launched.

 

The Stats Don’t Lie, People Now Trust Google Even More

When COVID-19 locked down the world and people went into isolation, some threw caution to the wind and immersed themselves in on-line shopping, researching and all other forms of communication. Global behaviour has changed, where the internet has now gained the trust and confidence of most users; therefore building a digital presence is now a crucial part of all business strategy moving forward.

 

While You’re Resting Google Is Working

We can’t work 24 hours a day, 7 days a week and 365 days a year but Google can! Google doesn’t stop working and your customers who happen to be looking in the wee hours of the morning or on an overnight flight will find you. Put simply, businesses can’t afford the man-hours for these tasks – automation around marketing, research and qualifying customers is a must.

 

Presenting Ads with Google

To help your customers find what they are looking for quickly, Google provides results in many useful formats. Whether presented as a map with directions, images, videos or stories, Google is constantly evolving with new ways to present information.

 

Search Results Place You Right on Top

There is no better placement of your business than search – it keeps you on top. Google provides simple, better results. If users like the search results they find, based on the search queries, then the user will be happy. Happy users turn into repeat users – repeat users who become loyal to your company and brand.

 

We hope this is a helpful guide to how we can help from a Google search perspective. Taking your marketing to the next level will open many opportunities for your business. We specialise in websites, digital awareness and digital advertising for businesses. Your company can be ahead in most areas of the competition, let us help get you there.
 

Contact us to find out more…

– – 1300 213 213  |  bevin@bevin.com.au – –

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PO Box 8239, Perth BC,
Western Australia, 6849