Bevin 1300 213 213

How Google Search Can Work For You

“Just Google it”

To find out almost anything these days, we go online to a search engine; and let’s face it, we predominantly all use Google (it is the most widely used search engine in the world). We use it to find answers, recipes, restaurants, new businesses and more!

Google search is so intuitive and responsive that it understands words and phrases entered, even obscure things – for example if you type in ‘actor with large eyes in boardwalk empire’, Steve Buscemi comes in every position on the first page of displayed options. Same goes with looking for businesses, search for ‘financial planner’ and the first four results are adverts for financial planners, including ANZ Bank. Using Google Search Advertisements for your business is one of the best decisions you can make as part of your marketing mix.

Here are a few quick-fire points about Google Search that will help you.

 

So How Can Google Search Work for You?

Every time your customers search, there are thousands (sometimes millions) of websites with helpful information. How Google figures out which results to show starts long before the customer even begins typing through predictive text and popular searches, and is guided by a commitment from Google to provide the best information about a business.

 

Google Search isn’t Social Media

When it comes to digital marketing there can be a crossover between Google Search, SEO, and social media. The most important objective is to get traffic to your website and that is the role of Google Search.

 

We Talk to People Who Are Listening

Spend money on the people who are interested in you. Superior Geo-Targeting allows you to focus on a very specific audience based on location. If you want to talk to just those in Canberra or focus more spend in targeting the Perth CBD, just tick the box. It makes sense to have an audience strategy – who, how old, where they live, industry, even their sex. Focus on those who count.

 

Instantly Matching A Customer Search

In a fraction of a second, Google Search uses algorithms to sort through hundreds of billions of websites in the Google Search index to find the most relevant, useful results for what it is you’re looking for. SEO takes approximately 3 months to take effect, Google Search will begin to drive traffic to your website as soon as the campaign is launched.

 

The Stats Don’t Lie, People Now Trust Google Even More

When COVID-19 locked down the world and people went into isolation, some threw caution to the wind and immersed themselves in on-line shopping, researching and all other forms of communication. Global behaviour has changed, where the internet has now gained the trust and confidence of most users; therefore building a digital presence is now a crucial part of all business strategy moving forward.

 

While You’re Resting Google Is Working

We can’t work 24 hours a day, 7 days a week and 365 days a year but Google can! Google doesn’t stop working and your customers who happen to be looking in the wee hours of the morning or on an overnight flight will find you. Put simply, businesses can’t afford the man-hours for these tasks – automation around marketing, research and qualifying customers is a must.

 

Presenting Ads with Google

To help your customers find what they are looking for quickly, Google provides results in many useful formats. Whether presented as a map with directions, images, videos or stories, Google is constantly evolving with new ways to present information.

 

Search Results Place You Right on Top

There is no better placement of your business than search – it keeps you on top. Google provides simple, better results. If users like the search results they find, based on the search queries, then the user will be happy. Happy users turn into repeat users – repeat users who become loyal to your company and brand.

 

We hope this is a helpful guide to how we can help from a Google search perspective. Taking your marketing to the next level will open many opportunities for your business. We specialise in websites, digital awareness and digital advertising for businesses. Your company can be ahead in most areas of the competition, let us help get you there.
 

Contact us to find out more…

– – 1300 213 213  |  bevin@bevin.com.au – –

Chatting Social with Glen

SOCIAL MEDIA…

…it’s a topic of interest for so many companies of today. A modern business technique that can achieve fantastic reach and brand awareness for companies, and also one our newest services now being offered at BEVIN Creative.

We sat down with Glen Panarese, our new Manager of Marketing and Digital and in-house social media guru, to discuss the importance of social media for businesses of today.

Glen-interview-BEVIN-1

Thanks for sitting with us today Glen. So, social media…what’s it all about?
Social media is one of the best ways of engaging with your current clients, as well as generating brand awareness and reach for attracting new clients. Customers of today are used to spending a great deal of time on social media so naturally this presents a great opportunity for brands to be present in this space. Social media is a much more personal way of communicating with audiences and can also be a great way to showcase your brand’s personality and identity.

Does every business need social media?
Every second Aussie now accesses social media every day, however only around 31% of Australian small/medium enterprises (SMEs) are active and operational on social media to cater to this crowd. In today’s modern business world, you really do need a social presence. However, this doesn’t mean getting onto each and every social media platform out there. It’s about choosing a select few platforms and doing them well.

Does social media advertising really work?
I wouldn’t be wearing the watch I have on if it wasn’t for social media. I wouldn’t have attended half of the music gigs I’ve gone to if it wasn’t for social media. I wouldn’t be following half of the brands I like if it wasn’t for social media. I would also have a lot more time on my hands if it wasn’t for social media…(sighs)

Does social media need to be a daily resource?
It depends entirely on the platform and depends on what you mean by “resourcing”. Monitoring and responding to comments can be 24/7 depending on your customer engagement, however publishing content needs more planning. For example, Facebook requires daily posts, LinkedIn pages can get away with weekly posts and writing/publishing articles on a blog can be done monthly. The challenge is consistency. I’ve seen many social media accounts fail because they haven’t been resourced regularly. That’s why it’s great to have a company who can manage this for you.

Glen-interview-BEVIN-2

If I have a great website, do I really need social media?
Social media platforms present dynamic opportunities to showcase a brand’s personality, present updates, communicate news and offer promotions exclusive to followers interested in that brand. A website is purely a broadcast platform that generally doesn’t often change. You absolutely need both but they are not one in the same thing and hence should be used differently.

What’s the golden bullet of social media?
It’s all about engagement through the strategic and regular use of powerful and relevant content. It’s about choosing when to sell and when to have personality. It’s about learning what your followers like and constantly giving it to them to ensure your brand name is front and centre in their minds as often as possible. It’s also about making it “social” as it’s not called “social media” for nothing!

Is Facebook still the dominant force of social media?
It still is and I believe it will be for some time. It’s become a habit for us and a comfort zone for finding, sharing and creating content and has formed a big part of our lives. According to the Australian Bureau of Statistics 62.5% of the total Australian population has a Facebook account and more than 50% of our nation watch a video on Facebook each day. I’ve also read recently that we check our Facebook up to 14 times per day with a weekly usage of 8.5 hours on the site – that’s a full work day! That is why businesses need to be there.

Thanks for your time today Glen. Any final words?
Businesses are now leveraging the new online social media market place more than ever and if you’re not doing the same, you may be left behind. It’s my pleasure to provide social media management to companies in need so if that’s you, I welcome your call, email, post, message, tweet or any other form of communication.

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