What is a Meta Tag?

Meta Tags are an often-overlooked element of SEO, providing search engines vital information about your site. They refer to the title tag and meta description that help search engines and algorithms understand your content – improving your chances of ranking higher.

 

Optimising title tags and meta descriptions boosts visibility and attracts the right audience.

 

The title tag is a short (no more than 50 to 60 characters) description that advises the engine of the general content in the page, the meta description is a longer (155-160 characters) summary of the page content, often appearing beneath the page title in search results.

For optimal results, the meta tags should include targeted keywords, see here for an outline of how you can select the perfect keywords for any site. Meta tags should accurately reflect the content presented and entice users to click through.

By getting this right, you improve your SEO ranking, and your click-through rate, optimising your meta tags can significantly boost your site visibility – helping your creative solutions reach the right audience.

 

Is Your Site Crawlable?

Crawlability refers to how easily search engines can navigate and index your website. If search engines can’t crawl your site effectively, your pages won’t appear in search results, impacting your SEO. To improve crawlability:

  • Use a clean site structure
  • Submit a sitemap to Google Search Console

Ensuring that a search engine can crawl your site properly will increase the chances of your latest projects appearing in search results.

 

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