To find out almost anything these days, we go online to a search engine; and let’s face it, we predominantly all use Google (it is the most widely used search engine in the world). We use it to find answers, recipes, restaurants, new businesses and more!
Google search is so intuitive and responsive that it understands words and phrases entered, even obscure things – for example if you type in ‘actor with large eyes in boardwalk empire’, Steve Buscemi comes in every position on the first page of displayed options. Same goes with looking for businesses, search for ‘financial planner’ and the first four results are adverts for financial planners, including ANZ Bank. Using Google Search Advertisements for your business is one of the best decisions you can make as part of your marketing mix.
Here are a few quick-fire points about Google Search that will help you.
Every time your customers search, there are thousands (sometimes millions) of websites with helpful information. How Google figures out which results to show starts long before the customer even begins typing through predictive text and popular searches, and is guided by a commitment from Google to provide the best information about a business.
When it comes to digital marketing there can be a crossover between Google Search, SEO, and social media. The most important objective is to get traffic to your website and that is the role of Google Search.
Spend money on the people who are interested in you. Superior Geo-Targeting allows you to focus on a very specific audience based on location. If you want to talk to just those in Canberra or focus more spend in targeting the Perth CBD, just tick the box. It makes sense to have an audience strategy – who, how old, where they live, industry, even their sex. Focus on those who count.
In a fraction of a second, Google Search uses algorithms to sort through hundreds of billions of websites in the Google Search index to find the most relevant, useful results for what it is you’re looking for. SEO takes approximately 3 months to take effect, Google Search will begin to drive traffic to your website as soon as the campaign is launched.
When COVID-19 locked down the world and people went into isolation, some threw caution to the wind and immersed themselves in on-line shopping, researching and all other forms of communication. Global behaviour has changed, where the internet has now gained the trust and confidence of most users; therefore building a digital presence is now a crucial part of all business strategy moving forward.
We can’t work 24 hours a day, 7 days a week and 365 days a year but Google can! Google doesn’t stop working and your customers who happen to be looking in the wee hours of the morning or on an overnight flight will find you. Put simply, businesses can’t afford the man-hours for these tasks – automation around marketing, research and qualifying customers is a must.
To help your customers find what they are looking for quickly, Google provides results in many useful formats. Whether presented as a map with directions, images, videos or stories, Google is constantly evolving with new ways to present information.
There is no better placement of your business than search – it keeps you on top. Google provides simple, better results. If users like the search results they find, based on the search queries, then the user will be happy. Happy users turn into repeat users – repeat users who become loyal to your company and brand.
We hope this is a helpful guide to how we can help from a Google search perspective. Taking your marketing to the next level will open many opportunities for your business. We specialise in websites, digital awareness and digital advertising for businesses. Your company can be ahead in most areas of the competition, let us help get you there.
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PO Box 8239, Perth BC,
Western Australia, 6849