Interested? We’d love to hear
from you
Talk to us
Where to find us
- Unit 98 / 33 Newcastle Street
Perth Western Australia, 6000
x
B
E
V
I
N
We create, we build, we manage
Who still visits websites? Everyone.
You're on one right now!
Professional photography and video service productions
High quality 3D Renders and 2D Animation
Internet marketing strategies and implementation
For when you have the ideas, but just need that extra nudge to bring it to fruition
It's no question that social media should be a part of any digital strategy
Interested? We’d love to hear
CONTACT US
Contact Form
What is Key Word Intent?
In SEM (Search Engine Marketing), keyword intent refers to the underlying goal or purpose a user has when they type a particular keyword into a search engine.
Understanding search intent is crucial in today’s SEO landscape. Among other search engines, Google’s algorithms have become highly adept at recognising what users are really looking for. To rank effectively, align your content with the search intent behind each query.
Search intent can be broken down into four types:
- Informational Intent – “types of shoes”
- Navigational Intent – “shoe brands”
- Transactional Intent – “buy shoes”
- Commercial Investigation – “best shoes”
To succeed, we should focus on creating content that matches these intents. For example, an informational blog post serves users with questions, while a product page optimised for transactional intent focuses on driving sales. Matching keywords to search intent improves both rankings and conversion rates.