Yirra Yaakin is one of Australia’s leading Aboriginal performing arts organisations, showcasing award-winning theatre productions that actively promote the Indigenous culture.
When people think about branding they usually only think about the logo, but branding is much greater than just a logo – it’s the story behind your logo and how it came to be, that gives the brand its substance.
Who you are and what you stand for as an individual or as a business can be demonstrated through clever visual communication, and this visual style ultimately becomes your brand. Using a combination of shapes, colours, typography, illustrations and much more, it might communicate a feeling, an essence, or a clear message. Whatever it might be, it is designed to capture the attention of your ideal audience and connect with them in a real way.
A logo simply becomes the single, recognisable representation of a cohesive brand. If you have created a successful brand, your logo will ignite the same feeling, essence or message that your brand aims to deliver, simply on it’s own. It’s what makes the three stripes synonymous to Adidas, a partially eaten fruit forever linked to Apple or the golden arches embalmed for eternity as McDonald’s. The logo is the lasting impression that is left with an audience, following the roll-out of carefully planned and considered branding elements across all collateral.
The purpose of branding is in establishing a strong presence in the market. Brand awareness has the capacity to attract and retain loyal customers, based on the creation of meaningful stakeholder relationships. Having a strong brand that resonates with your customers can help to build trust and growth through connection and authenticity. Building a meaningful brand starts in knowing who you are, where you want to go, why you want to go there and how you can best service your customers to take you there.
Unfortunately, the retention of these customers is becoming more difficult in this expectant and transient modern world – people want everything now and in the most cost-effective way, and in order to keep customers engaged, companies require the vigilance of brand managers who champion the brand and its evolution, activities and function across medium, community and device.
We believe in order to succeed in this current economic world, companies and businesses need to clearly communicate their value, their mission and their story through the use of strong strategy, visual brand and a knock-out logo that is easily recognisable.
Our team of talented designers simply love branding and we are always thrilled to see companies and businesses evolve to encapsulate what they dream their brand would be.
If you are looking to create a logo of distinction and a brand you’re proud of, we would be love to be involved.
BEVIN Creative worked with Patrick Hollinhworth to accomplish a seamless brand transition, through digital and print strategy development.
His daily enthusiasm and upbeat nature provide the BEVIN Team with the fuel they need to work at their peak performance and capacity.
With over 20 years’ of experience in marketing, advertising, design, print media, and sales, his understanding and ability to bind the various creative fields together to deliver quality and fruitful projects is one of the key factors of why BEVIN Creative has grown to the company it is today.
His diverse skill set originating from project management and client liaison provides Ben with the much-required ability to facilitate and manage projects in order to provide clients with the best in customer service and creative fruition.
From the moment she could pick up a crayon, she fell in love with art and began applying herself to various creative activities, winning awards throughout her adolescence and building a portfolio of work that would see her design career take off.
Holding a Bachelor in Creative Industries, Sarah’s skillset expands beyond the reaches of simple graphic design and illustration. She has a clear understanding of brand positioning, advertising and storytelling across various channels of media, though her true joy is in the quality of her visual outputs.
Creativity runs deep in her veins and she has devoted her energy over the years to perfecting her craft and excelling in her industry roles, working on a vast range of projects, initiatives and well known brands nation-wide.
Her studies at Notre Dame University, have lead her on the path to mastering Marketing, PR and Media Communications. Georgia is such a welcoming, warm and friendly professional with an extreme enthusiastic drive for the creative industry.
Although she is our youngest member, her quick mind, focus and reliability has seriously set her apart. There is also a very cheeky young women in there, so be careful with what you say as she is quick with her quips.
Best known for being ‘super organised’ – Rachael has the grand task of ensuring the BEVIN office and accounts are on track and in order.
Rachael trained and worked as a professional dancer for many years, until the boss at BEVIN ensnared her amazing skills and attention to detail to help keep the BEVIN ship on an even keel.
When not busy keeping the BEVIN office organised Rachael can be found running her own business in dance education, attempting to be a super mum or armchair campaigning about the environment and sustainability.
Her expertise lies in graphic design, web design, UX and photography. She is rarely seen without her drone or camera in hand, with a love for WA nature and wildlife.
Born in Norway, Andrea moved to the UK to complete her Bachelor Degree. While taking an exchange year in Perth she felt an instant connection to the culture and lifestyle, inspiring her to move here permanently in 2019.
Andrea brings a fresh dynamic to BEVIN, with her independent nature, ability to think on her feet and adapt to new challenges.
Originally from Argentina, her nomadic lifestyle has taken her to different countries to live and work, exposing her to different cultures and languages. Selene has the acquired the skill of learning the unique expressions of each place and culture, building a broad and enriched vision of creative and visual language – which makes for a perfect specialist in Social Media.
Selene’s ability to understand a client and get into the listening of their customers, empowers her to produce engaging visual communications for our client’s platforms, building them an unwavering audience.
With passion and enthusiasm, she dives into every project, determined to turn it into magic.
When it comes to BEVIN’s animated projects, Cam engages his technical and creative wizardry to produce the most amazing results for our clients! He has a double Bachelor of Arts degree under his belt, giving Cameron the drive and skills to tackle any aspect of the design process and therefore, exceeding our clients’ expectations.
He has even been asked to lecture our next generation of designers at Curtin University in-game/web design, special effects, and even architecture (Yes folks, He’s that good!). When realising he should probably relax from work, he enjoys jamming out to cryptic podcasts and music, experimenting with 3D software, and attends life drawing classes.
Ever since she can remember, Leanne has been obsessed with all things artistic and creative, and as a child knew she wanted to go to art school. Spending all summer hand illustrating her folders for school, and often rewriting her school notes again at home so the penmanship would be perfect! This creative focus has seen her always searching for the perfect font for each project and brand.
With a Bachelor’s Degree in Creative Arts, specialising in Graphic Design, Leanne has work for a variety of organisations, from small design studios to bigger institutions, such as ING and ANZ. She particularly loved working on exciting nationwide campaigns with people like Billy Connolly and ANZ’s #equalfuture.
Leanne enjoys designing everything from small not-for-profit arty concepts right through to 100+ page annual reports. Although it is her custom design of brands and websites that are something to behold, they are beautiful.
Natasha is extremely valued for her attention to detail and reliable approach to all things she carries out. With an acute understanding of the business landscape underpinning her skills, she is able to apply her knowledge to optimise and deliver a marketing strategy that speaks to your potential customers.
With years of experience in Social Media management, copywriting, content creation, technical writing, and editing, Tash is the ‘social hub’ of our team. This is one of the reasons we love her being our Social Media Specialist. She has a keen eye for detail, courtesy of her editing background, and is not shy about suggesting improvements to (or pointing out typos in!) your existing social content to elevate the impression your customers are left with. From editing and creating copy, to engaging with your social media contacts, Tash can take care of a number of the ‘touches’ you need to form a robust marketing strategy.