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Who still visits websites? Everyone.
You're on one right now!
Professional photography and video service productions
High quality 3D Renders and 2D Animation
Internet marketing strategies and implementation
For when you have the ideas, but just need that extra nudge to bring it to fruition
It's no question that social media should be a part of any digital strategy
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Is there a difference?
Often, remarketing and retargeting are terms that carry a lot of confusion, faux homophones that mean to action similar processes. But there is a crucial difference to clarify prior to constructing a SEM campaign.
Retargeting
Retargeting is a strategy that aims to target users with a prior viewing with no conversion, whereas remarketing is focused on reengagement of prior customers. Retargeting is best performed with polish, as poor retargeting can push our potential clients and customers away, for effective retargeting, we focus on:
- Segmenting your audience based on their interaction with your site
- Creating personalised ads that reflect their interests
- Using platforms like Google Ads and Facebook Ads for remarketing.
By showing tailored ads to these visitors as they browse other websites, you can bring them back and encourage a purchase or enquiry.
Remarketing
The focus of remarketing is on reengagement, and as such businesses will engage by sending communications to previous customers, this can be pushed in the form of:
- Display Remarketing
- Email and SMS remarketing
- Effective calls-to-action (CTAs)
Remarketing and retargeting ensures that potential clients who explored your site don’t forget you and your brand.