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Bevin Creative > Services > SEO + Google Ads

SEO & SEM Internet Marketing

The digital age has moved marketing into a new phase, where online presence and visibility has become a vital element in any marketing strategy.

The team at BEVIN attain the tools through which a brand can improve online visibility through internet marketing.

Contact us today to find out how we can help grow your branding online.

  • Google Analytics
  • Search Engine Optimisation (SEO)
  • Google Shopping
  • Google AdWords
  • Retargeting / Remarketing

[ SEO ]

Search Engine Optimisation

Good quality SEO will utilise and manage the content of your website to organically increase traffic from search engines, thereby increasing your online inquiries and/or sales without the use of paid advertising.  With research stipulating that the majority of search engine users don’t scroll past the first page of search results, the need for SEO becomes pivotal.

The BEVIN approach is to research the industry, perform an audit on the existing website and implement a clear and defined approach to improving the website ranking organically … effectively.

Google Advertising

Being a Google Partner means we run effective Google Ads campaigns for businesses.

Whether you are targeting people looking for your products or trying to build brand awareness, Google can connect you to your customer through their Search, Shopping, Display and YouTube advertising channels. This allows you to target those that need you now plus reach over 90% of online users via adverts on thousands of different websites.

We connect Google Ads properly to your website and set up conversion triggers indicating if someone who visits through your adverts has resulted in a lead or sale. Google uses this information though its machine learning platform to learn the best advert to show to the right person.

Visitors to your website can also be targeted with remarketing adverts which use Google’s Display and YouTube channels to follow the visitor for the following 1-3 months, further reinforcing your brand. Other advanced targeting options include campaigns directed at people with similar demographics and interests to current website visitors.

Every month you also receive a detailed marketing report outlining your online campaign performance and visitor behaviour on your website. This information provides invaluable insights into not only optimising your digital marketing, but who your market is and how they behave.

With our experienced management and refined processes, Bevin Creative can find the best way to market your business online.

Contact us today to enhance your digital footprint.

SEM – Search Engine Marketing

A targeted SEM strategy can radically boost conversion rates by increasing visibility in search engine results pages through optimisation and advertising. Methods include:

  • Adwords or pay per click (eg Google display network)
  • Direct online advertising
  • Retargeting / remarketing
  • Web analytics
  • Search analytics
  • Contextual advertising (display advertising)
  • Behavioral targeting

With digital technologies at the forefront of day-to-day operations, it is increasingly likely that more people will visit your website as opposed to your collateral and advertising combined.

It is imperative that your website works for you, as we acknowledge that a website contributes substantially to not only your brand but also to the growth of your business.

 

Retargeting / Remarketing

If you’ve ever suspected that an ad is ‘following’ you, rest assured as it is true. Retargeting or remarketing is an effective tool that has the ability to advertise to your website visitors, beyond their time on your platform.

This tool precisely focuses your advertising spend on online users who are already familiar with your brand, as seen by their recent activity on your website, and therefore may be more receptive to your advertising efforts.

Through constant exposure, retargeting allows your brand to maintain a dominant position that resonates with potential customers, which may inevitably contribute to their decision to engage your business over your competitors.

Retargeting works best in conjunction with other strategies, such as SEO and AdWords.

GET THE BEST OUT OF YOUR GOOGLE ADS

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Where to Find Us

Postal Address
PO Box 8239, Perth BC,
Western Australia, 6849