A faster site means happier users and better SEO rankings. Don’t keep them waiting.

 

It’s a new age, as marketers and communicators, we have about 8 seconds to capture the attention of our visitors – when considering website development, consider that slow-loading websites are not only likely to drive away potential users, but also negatively impact your Google rankings. Google uses PageSpeed Insights to measure site speed and performance, considering it a direct ranking signal.

 

What Can I Do To Improve?

When focusing on improving site speed, there are a few solutions:

  • Compressing images and videos
  • Optimising code
  • Using content delivery networks (CDN)

A focus on speed creates a seamless experience for visitors, engaging potential clients and most importantly, increasing the likelihood of conversion.

 

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