With Animated Explainer Videos in your marketing toolkit, your brand will have that creative edge needed to improve client engagement.
There are many benefits that can be realised from utilising explainer animations.
Animated explainer videos are short, attention-grabbing videos that explain your product, business or an idea. Think of it as an automated version of your ‘elevator speech’, without the one-on-one interaction, that features in your social media news feed and advertisements, or on your website landing page.
These videos are usually kept to between 1-2 minutes long, which is the optimal timeframe during which you can retain your audience’s attention while providing a visual, fun and easy to understand way of answering questions about your business.
There are many forms that animated explainer videos can take. Some of the more common formats include infographics, 2D and 3D animation, whiteboard animation, and motion graphics.
Our in-house Motion and Digital Designer here at BEVIN Creative can create just the right one to suit both your brand and your message.
Businesses often offer complex products or services, and animated explainers provide you with the opportunity to visualise abstract concepts that are usually too difficult to convey via conventional means. With a deeper understanding of your product or service, your audience engagement and conversion will be improved.
Being able to condense a large volume of information into a video gives you the ability to concisely convey more information in less time. Before you lose someone’s attention and they scroll past your video, your key message and value proposition will already be put to them. Brand awareness leads to brand loyalty and cultivates leads – all of which has a positive impact on your market share.
When compared to a live-action video, animation videos are much more cost-effective, and provide your audience with a lot more information as well. The increased Return on Investment (ROI) from this marketing medium makes it well worthwhile to include it as part of your strategy.
As you can easily incorporate Search Engine Optimisation (SEO) into the content, your brand is more accessible in pitch meetings and across social media. Reaching a greater and more varied demographic is a proven way to maximise your marketing funnel intake, and ultimately results in more conversions.
Contact us to talk to our professional and experienced team and get an Animated Explainer playing on your marketing channels.
One of the definitions that is possibly the most relevant to marketing, is that a brand is what your business is first identified and then remembered by, and ultimately the foundation on which your reputation is built.
Your brand encompasses a number of elements, and each of these needs to be given careful consideration. The general consensus is that effective branding requires seven elements.
Colours play an important part in how we first perceive something, which then starts to shape our reaction to it. The initial impression needs to be a positive one in order to engage and retain the person’s interest. Albeit subconsciously, you will no doubt be aware of the use of colours in familiar settings. Unless you’ve given these choices some thought, it might surprise you to realise that more often than not, the colour choices are usually well thought out and deliberate.
Colour psychology is the study of the impact colours have on perception and subsequent behaviour, and can be a pivotal aspect when creating your brand. There has been lots of research conducted into the correlation between successful brands and their colours. Some of the results indicate that simplicity, in choosing just one or two colours, is a common trait in the vast majority of cases.
Think of logos in the colours red and white, and immediately companies like Coca Cola and Target will come to mind. Similarly, the simple logo of four squares, in the three primary colours and one secondary is instantly identifiable as the Microsoft logo. The colour of each quadrant has been specifically chosen to represent a range of products and solutions. Subtly perhaps, but powerfully nonetheless, as this is now recognised as one of the most well known logos in the world.
This is not as straightforward as choosing your favourites and then creating a logo that looks good in them. Although we have placed colour as the last element in our list, that certainly does not represent its importance. On the contrary, it has been deliberately placed there, to represent the glue that holds the rest of the branding elements together.
Once you have identified your brand identity and what your core values are, this forms the context within which the broadly accepted connotations of different colours can start to be applied. As an example, if you are a manufacturer of environmentally friendly products, the choice of the colour green would represent the environmentally friendly and health related aspect of your products, along with the usual connotation of calmness and freshness. This creates an image of your company that is aligned with your products and thus represents your business appropriately. Green is also associated with wealth, as a result of the historical slang term, “greenback”, for US dollars. In the context of the overall brand, this is unlikely to present a negative impression, as most consumers would more than likely expect to pay slightly more for an environmentally friendly product.
Colour psychology doesn’t offer as much direction, when armed with just a colour palette and an idea, as you would hope. Some of the factors you need to consider in making the choice for your brand include the demographic of your target market, the appropriateness of the colours in relation to your brand personality, and the full picture that your brand presents.
The demographic of your audience is crucial, as individual colours evoke different reactions as a result of cultural differences as well as personal preferences. An ideal example of this is the colour red. In most Asian cultures, red is a colour associated with celebrations and good fortune. In stark contrast, red is often regarded as a negative colour eg “a red flag”, “in the red” or “caught red-handed”.
As colours tie intrinsically to the brand personality, the appropriateness needs to be given due consideration. As an example, consider if it is appropriate for something like a health related service to choose red and black as their brand colours. Would you raise an eyebrow at this choice? Would it be more appropriate to choose blue or green and white to signify calm, health and purity? Consider the symbolism of certain colours in the context of your business.
Once you have decided on appropriate colours, combine them with your logo, slogan, fonts and graphics. Do they still work when looked at as a full picture? If they do, well done! Seek a peer review, as a fresh pair of eyes can give you a different point of view, and allow you to adjust your selections as needed, before you go to market with an unfavourable brand image.
At BEVIN, we aim to create brands that leave a lasting impression with stakeholder groups. This is achieved through engaging, considered design as well as brand consistency, continuity and clarity.
In order to build an impressionable and strong brand, we ask our clients in the preliminary workshop/ briefing stage to decide whether they desire a brand that will stand the test of time, or a brand that has the flexibility to warrant growth in line with their organisation.
Transforming verbally communicated concepts into a visual communication device takes skill and flair. Brand management is something the professional team at BEVIN Creative excels at.
Once your brand is created, it needs to be monitored and managed to ensure the parameters and guidelines outlined in the creation stage are being adhered to. As difficult as this is, it is imperative to ensure the brand is not losing potency and that it is remaining the focal point. This requires a strong brand manager with a strong team.
Contact us if you would like experienced brand managers to help you develop, maintain and grow your company brand.
2014 is shaping up to be the year that delivers a large revision in digital marketing strategy with 3 large developments in mobile internet consumption statistics. A new study from comScore has revealed findings that 60% of digital media time spent is from mobile devices (smartphones and tablets). This marks the first time mobile usage has dominated the desktop.
60% of digital media time spent is from mobile devices
We can’t help but predict that this statistic is a precursor to the further dominance of mobile devices moving into 2015, with eMarketer evealing global mobile ad spend growing 120% in 2013. This is in contrast to desktop spend increasing only 1.6% in the same period. Closer to home shows even greater ad growth with InMobi reporting mobile growth at 139% in Australia. Additionally, Google has revealed expectations for mobile search queries to exceed desktop search queries in 2014, and they have recently announced several new innovative display mobile ads formats are coming onto the market.
With these developments it is essential to cater for mobile audiences, in developing a more effective digital marketing strategy. Key areas which can affect the impression a business has to potential customers include:
• Ability to accommodate for mobile users
• The selected hardware utilise
• Restrictions in mobile internet connections
• Variable screen resolutions
When developing your digital marketing strategy, it is vitally important to cater for a mobile audience in order to increase SEO rankings and customer engagement. 2014 is the year mobile optimised webpages have transitioned from a luxury to a necessity no matter the size of a business. With society placing more demand on the access of immediate information, it is essential that this content is displayed correctly for mobile devices and also also current or up to date.
2014 is the year mobile optimised webpages have transitioned from a luxury to a necessity no matter the size of a business
Need to Adapt to Mobile?
To experience web content optimised for mobile devices, feel free to put our site through its paces on your smartphone or tablet. Additionally all work in our portfolio is optimised for mobile devices. If you wish to explore how your business can achieve higher impact within the mobile arena, feel free to get in touch with us at the bottom of the page.
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PO Box 8239, Perth BC,
Western Australia, 6849
