Website design errors and how to avoid them are an important consideration when building your website. There are a lot of technical factors, and while some of these seem minor and more related to common sense than technical aspects, their impact on the final product can be anything but minor.
A well-thought-out website has the potential to mark your spot on the internet among your competitors and be a powerful tool to convert casual browsers into potential customers. With the plethora of DIY, low-cost website design options available to small businesses, it is easy to fall into the trap of picking one that just doesn’t hit the mark you want it to.
Here at BEVIN Creative, we are quite often engaged once a small business starts to transition into a medium enterprise; when branding, social and web presence take on a more important role that word-of-mouth marketing simply cannot fill. Examining websites with a fresh pair of eyes, we find that there a few common website design errors that crop up frequently, so we’re going to give you some insights into how to avoid them.
I’m sure you’ve all visited a website that takes forever to load, even with your blisteringly fast internet connection. This would be close to the main reason why people move to the next search result – taking their potential purchase with them. Well-chosen, relevant images and animations that align closely with your brand identity are crucial for engagement, but if they are not optimised or those fancy plugins you installed on your website have even the slightest issue with them, you end up with a sluggish loading time.
Presuming the fault doesn’t lie with the web hosting, there are a few things you can check to try and speed things up. The first is to make sure your website utilises browser and server-side caching, not client-side caching. This enables data requests to be retrieved quickly, which directly results in quicker loading times.
Hand in hand with this is the optimisation of the images and animations on your website. The image format you choose can make a substantial difference to the file size. An image saved as JPEG or JPG format will be smaller and load faster than a PNG or GIF format, and Google favours speed! If you didn’t include keywords in the alt attributes, your SEO will be negatively impacted, and you won’t find your images displayed among the highly ranked.
If your website is bombarding visitors with information, they’re going to miss the key points you want them to take away, so keep the content succinct and relevant. Engage a copywriter and editor to get your message across in a clear and concise way, without distracting errors and poor readability.
Another simple fix is to reduce clutter on your website, and ensure you have made good use of whitespace to maximise the user experience (UX). This is also important with regard to the design and flow from a browser view to a mobile view. If scrolling and navigation on a mobile device are not taken into consideration when designing the layout, you could be missing out on engaging a large percentage of potential website visitors who are purely mobile.
Ensuring that your website’s user interface (UI) features ease of navigation, with prominent links to pertinent information, is another element that needs to be built into your website. No one enjoys a virtual treasure hunt, so use a large X to mark the spot, and put it somewhere easy to find!
If the technical terms are making your eyes glaze over – like they do when waiting for a website to load – outsourcing this troubleshooting is worth considering. The team here at BEVIN Creative offer a wealth of knowledge and expertise and can guide you through, every step of the way, to a well-designed, functional and brand aligned website. Contact us today to get your .com working for you!
PO Box 8239, Perth BC,
Western Australia, 6849