In today’s digital age, the need for a strong online presence is unquestionably pivotal. No matter if your business offering is niche or has mass appeal, if your target market doesn’t know you exist, your competitive advantage becomes redundant. Don’t panic just yet, there’s good news!
It’s one thing to spend a small fortune on a beautifully designed, user-friendly website that allows your prospective target market to easily navigate through, but without SEO they may never get the chance to see it.
Simply put, SEO allows search engines, such as Google, to link the key words of direct searches made by users with the content of your website. The greater the match, the higher your website is ranked above your competitors. Research into consumer behavior shows that prospective clients/ customers attribute a higher search ranking with ‘credibility’- quite naturally really!
75% of users never scroll past the first page of search results
Source: Search Engine Journal
Amongst the many perks of SEO, increased traffic is at the forefront of benefits. By continually ranking your business prominently above competitors, online traffic is generated, which inherently results in constant exposure. Acting as a constant reminder, this exposure has the potential to lead to the securement of new customers. Occurring ‘organically’, this form of inbound marketing strategy is more effective than other ‘push’ methods of advertising that can end up annoying web users, detracting from perceived credibility.
All in all, websites compete for attention, recognition and placement in search engines (within their endless supply of information). Ultimately, the savvy approach of SEO in this day and age will surpass competitive challenges, to result in the benefits of increased traffic and visibility.
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