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- Unit 98 / 33 Newcastle Street
Perth Western Australia, 6000
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Graphic Identity
MALLEE CARPENTRY2023
CLIENT
Mallee Carpentry
Mallee Carpentry is serving the Wheatbelt and Perth metro areas with his carpenter skills. He is specialised in new roofs, renovations, patios, decking, cladding and much more…
BRIEF
Warmth and authenticity
Drawing inspiration from his craftsmanship, we created a unique logo featuring a stylised tree. The tree shape not only symbolises his connection to nature but also represents the beauty and durability of the wooden materials he works with.
We carefully considered the colour palette to evoke a sense of warmth and authenticity. After experimenting with various shades, we settled on a range of rich brown tones. The chosen colours not only pay homage to the natural hues of wood but also convey a feeling of reliability, craftsmanship, and earthiness. The combination of these warm browns within the tree-shaped logo adds depth and visual interest, while creating a harmonious connection between the carpenter’s passion for woodworking and the visual representation of his brand. The final logo, with its organic shape and carefully selected colours, successfully captures the essence of his craft and establishes a distinct visual identity for his carpentry business.
