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Implementing New Brand
IMDEX2022
CLIENT
IMDEX
IMDEX is a leading global mining technology company that enables drilling contractors and resource companies to find, define and mine orebodies with precision and at speed. Their products provide accurate, real time data to assist in improving the process of identifying and extracting mineral resources for clients globally. Their end-to-end solution spans across four portfolios; Drilling Fluids, Drilling Optimisation Technology, Rock Knowledge Sensors, and Software that ties them together.
“
I wanted to check in and say, we could not have
done this brand launch without you and your creative
genius! I wanted you to personally know how much
I valued your contribution in this process. It wasn’t
easy but I am so thankful you helped us launch, and
soon we will be coming to you with a BIG body of
work through embedding these assets throughout the
business. No easy feat! Just wanted to say thank you!
- Nicolette Baker, Head of Strategic Makerting
BRIEF
A variety of creative designs and functional templates
We were engaged to assist IMDEX in implementing their new brand across a variety of applications, using a three staged approach. The first phase was to have some brand assets for the official launch of the new brand.
While BEVIN Creative had not been engaged to design the refresh of the IMDEX brand, we were given the opportunity to weigh in with our expertise early on in the process and ultimately became instrumental in the roll-out — supporting the project through the creation of assets that would sit under the new IMDEX style and direct the visual tone for the brand moving forward.
As a result, we were engaged to produce new conceptual and templated elements prior to the new brand launch, including assets for social media, EDMs and PowerPoint presentations. We delivered a variety of creative designs and functional templates that had every capacity to be flexible for corporate and creative use. The client was very pleased with the results and has since engaged us for the rest of the brand roll-out, encouraging us to take full creative license while implementing the next two phases.
“
It all went incredibly well, all the creative was well
received by the internal team and the feedback has been
overwhelming positive. Thank you for your help – we
couldn’t have delivered without you. And you identified
and resolved a significant amount of issues, particularly
with the PowerPoint presentations. [We] have loved
working with you. Looking forward to being able to work
with more lead times in the future. Thanks again.
- Taryn Spooner, Brand & Marketing Consultant
AWARD
