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Implementing a New Brand
Dorado2024
CLIENT
Dorado
Dorado is a leading Australian property and investment firm dedicated to creating enduring prosperity through innovative debt, equity, and partnership solutions. Dorado was founded to provide tailored funding alternatives beyond the traditional ‘one size fits all’ approach of major banks. With a vision to be a leader in property finance and investment, Dorado connects capital, people, and ideas to deliver exceptional outcomes for all stakeholders. Their commitment to integrity, culture, and innovation ensures solutions that span every stage of the project lifecycle, while protecting Australia’s unique ecosystems. Guided by strong values and a people-first approach, Dorado empowers financial freedom and fosters an enjoyable, collaborative workplace for its team and partners.
BRIEF
Implementation of the new brand
With a refined brand identity in place, our focus turned to implementing the new Dorado brand across every facet of the business, ensuring clarity, cohesion, and impact at every touchpoint. The strategy centred on translating the brand’s evolved positioning into real-world applications, spanning digital and print assets. From internal communications and investor materials to marketing collateral, presentation decks, signage, and digital platforms, each element was carefully considered and consistently executed. The goal was to embed the new brand deeply into the business, supporting a smooth transition while elevating how Dorado is experienced by both internal teams and external audiences
Client Testimonial
“
Communication was frequent and collaborative to make sure that the deliverables were exactly what we needed, and the timeline was adhered to. We also enjoyed the opportunity to work with different members of the BEVIN team at different stages of the project, as it meant that we had direct access to the experts in animation, graphic design, web design, and coding when it was needed. I believe that this style of open, non-hierarchical collaboration between Dorado and BEVIN was one of the key reasons the final brand exceeded our expectations.
- Kate Oatley, Dorado Marketing and Communications Manager
Best implementation of a brand development project
Best internal communications during a brand development project
Best rebrand of a digital property
