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Re-Branding
Dorado2024
Client
Dorado
Dorado is a leading Australian property and investment firm dedicated to creating enduring prosperity through innovative debt, equity, and partnership solutions. Dorado was founded to provide tailored funding alternatives beyond the traditional ‘one size fits all’ approach of major banks. With a vision to be a leader in property finance and investment, Dorado connects capital, people, and ideas to deliver exceptional outcomes for all stakeholders. Their commitment to integrity, culture, and innovation ensures solutions that span every stage of the project lifecycle, while protecting Australia’s unique ecosystems. Guided by strong values and a people-first approach, Dorado empowers financial freedom and fosters an enjoyable, collaborative workplace for its team and partners.
Client Testimonial
“
The communication speed and style for bringing the brand to life was a real stand out for us at Dorado.”
- Kate Oatley, Dorado Marketing and Communications Manager
Brief
Dorado is a well-established and respected business with a strong reputation among its clients, investors, and internal team. However, its existing brand no longer reflected the calibre of the organisation or its aspirations for future growth. Our strategy focused on bridging that gap and capturing the strength, integrity, and ambition of the business through a refreshed brand identit. We saw the potential to design a new logo system that included an icon able to stand alone, providing flexibility to use the mark with or without the name across various brand applications. The goal was to ensure the brand not only aligned with internal values and external perceptions, but positioned Dorado confidently for the next stage of its evolution.
Client Testimonial
“
In the short time since the brand launched, we have already received a few messages from new clients who saw the rebranding and reached out to connect with us.”
- Kate Oatley, Dorado Marketing and Communications Manager
Best implementation of a brand development project
Best internal communications during a brand development project
Best rebrand of a digital property
