Every year we are tasked with the exciting job of collating all of Yirra Yaakin’s preparations for the coming year into their annual program. The Season Program features upcoming performances, events and workshops that the company will be sharing with the public over the next 12 months. It is our client’s largest and most important project and takes a few months at the end of the year to complete in time for the new Season Launch Event.
Our creative team is required to conceptualise and execute the design of hero imagery and visual branding for performances that are barely finalised before the new season begins. There is also a theme that is chosen and usually underpins everything they share and create, so we do our best to implement this theme visually into the design of each program, as a sort of teaser for what will come.
2021 was all about the juxtaposition of representation; particularly in how indigenous people, their families and loved ones have been misrepresented in a negative, dysfunctional and volatile way. Where were the examples of healthy, loving and supportive Blackfulla families and relationships?
The theme of family and finding love paired with the concept of shining light into the shadows was a conscious choice to showcase the positive side of indigenous peoples and communities and encourage the audience to reframe their thinking.
Yirra Yaakin, meaning ‘Stand Tall’ in Noongar language, is one of Australia’s leading Aboriginal performing arts organisations. They continue to produce award-winning, world-class theatre that is exciting, entertaining, educational, authentic and culturally appropriate.
The company has commissioned and premiered more than 50 new major festival presentations like Waltzing the Wilarra, One day in 67, Aliwah, Windmill Baby, Cruel Wild Woman, Hecate, The Sum of Us and Panawathi Girl. They have worked with and nurtured prestigious Aboriginal writers including David Milroy, Sally Morgan, Derek Nannup, Mitch Torres and Dallas Winmar, among many others.
The organisation is community driven, actively engaging in educational programs and youth workshops in a bid to encourage and further develop Indigenous Australian’s within the theatre industry.