Based on insights gathered through team-wide interviews, it became clear the existing brand no longer reflected the sophistication, innovation, and integrity at the core of Dorado’s work. We translated these findings into a reimagined logo and a refined digital identity that better aligned with who Dorado is today and where it’s heading. The result was a contemporary, confident online brand experience and a cohesive visual language.

Tasked with bringing Dorado’s new brand to life, we led a comprehensive implementation across digital, print, and physical environments, ensuring consistency, clarity, and impact at every touchpoint. From rolling out internal templates and investor communications to signage, marketing collateral, and a refreshed online presence, each element was executed with precision and intention.

Assisting Dorado to create their new brand to be implemented across a variety of applications, ensuring a smooth and unified transition. The project began with personalised calls, in-depth interviews and a discovery workshop across all levels of the business, from entry-level team members to senior leadership. This allowed us to capture a clear vision of how the brand was perceived and where the company aspired to grow. This insight informed a comprehensive internal communications strategy, fostering alignment and engagement throughout the rebrand process.