Honeywell are a well-established, global organisation committed to inventing and manufacturing world-class technologies in response to the challenges instigated by universal macro trends. The organisation has an extensive product and service offering, in areas ranging from consumer and home to aerospace and defence.
Honeywell engaged our services to design, construct, install and decommission the exhibition room and all surrounding complexities, for the annual Honeywell User Group Conference and Exhibition 2014 (HUG). The strictly invite-only event provides a platform to showcase Honeywell’s products, services and innovations to suppliers, distributors, clients and other relevant stakeholder groups.
In order to successfully deliver a seamless event in response to the brief, it was crucial that we provided a well-rounded and all-inclusive service to the client, whilst importantly working within the delineated parameters of cost.
The client expected a clean design for the exhibition, with all collateral and signage executed in line with the brand and also with a keen eye extended to the ‘campaign brand’. Due to the large-scale nature of the event and the slight downturn of the market, cost was a key element that was to be strategically utilised, in order to maximize scope of delivery whilst executing portrayal of a strong company image.
Through experience of working with the brand for the last three years (including HUG 2013 in Perth), we understand the complexities of clientele, brand and their expectations for it to be a successful event.
We were able to effectively and efficiently deliver an entirely customised exhibition experience, utilising impressive technologies and a faultless approach logistically to operation, ultimately creating a guided and engaging user experience. In order to track attendance and traffic flow across the entirety of the elaborate exhibition, in-display stands with integration of Honeywell technology ‘swipe in access’ were installed at entrance points within the venue. This provided invaluable logistical information (particularly for security and occupational health and safety) for the organisation, used as live material to effectively manage the exhibition. A ‘collaboration station’ was installed utilising touch screen technology, cleverly concealing the demo room computer systems. Power was further delivered to every station through cleverly designed mounting mechanisms from the ceiling, with cords sleekly and ingeniously hidden.
High banner signage was meticulously designed in house, used as a feature point within the venue as it suspended prominently from the ceiling. Two large hard wall rooms were constructed within the exhibition room, used as a logistics operation centre and to discretely store equipment. As to not detract from the professional
aesthetic created, the erected walls were designed to be entirely campaign branded.
Immediately following the great success of the event, we were commissioned to continue the working relationship through involvement on the APPEA (Melbourne Exhibition Centre) and AQW event (Perth Exhibition Centre).