Google Display Network: The Power of Visual Ads   The Google Display Network (GDN) is a network of websites that display visual ads (banners, images, videos) to users across the web. It allows businesses to target users based on their interests, demographics, and browsing behaviour.   To make the most of GDN: Design eye-catching visuals […]

What is a Meta Tag? Meta Tags are an often-overlooked element of SEO, providing search engines vital information about your site. They refer to the title tag and meta description that help search engines and algorithms understand your content – improving your chances of ranking higher.   Optimising title tags and meta descriptions boosts visibility […]

How Can a Backlink Help You?   One of the most powerful tools in SEM and SEO are links pointing from outside websites to yours. When authoritative sites link to your content, search engines identify this as endorsement boosting your site’s ranking in credibility and authority.   How Quality Backlinks Build Authority and Boost SEO […]

Key to success: Align your SEO strategy with your business’s growth trajectory.   When making decisions about SEO, local and global options are ones that should be considered early, as they define the overall SEM strategy. Global SEO targets worldwide audiences, where local SEO focuses on users in specific geographic regions. Depending on the business, […]

A Call-to-Action is your first line of offence when it comes to conversion rate optimisation.   Conversion Rate Optimisation (CRO) is the process of improving your website to convert visitors into customers. This can be achieved by refining design elements, improving user experience, and streamlining the path to conversion. Optimising conversation is an iterative process, […]

Is there a difference? Often, remarketing and retargeting are terms that carry a lot of confusion, faux homophones that mean to action similar processes. But there is a crucial difference to clarify prior to constructing a SEM campaign.   Retargeting Retargeting is a strategy that aims to target users with a prior viewing with no […]

A faster site means happier users and better SEO rankings. Don’t keep them waiting.   It’s a new age, as marketers and communicators, we have about 8 seconds to capture the attention of our visitors – when considering website development, consider that slow-loading websites are not only likely to drive away potential users, but also […]

Social Signals are a collective of shares and likes, they can benefit or hinder a website’s visibility.     Social signals are shares, likes, and comments on social media platforms – while not directly influencing SEO efforts, their impact cannot be ignored for a successful SEM campaign. While search engines like Google do not count […]

What is Key Word Intent? In SEM (Search Engine Marketing), keyword intent refers to the underlying goal or purpose a user has when they type a particular keyword into a search engine. Understanding search intent is crucial in today’s SEO landscape. Among other search engines, Google’s algorithms have become highly adept at recognising what users […]

Why are Key Words Important? Key word research is the foundational bedrock of any successful SEO strategy. Without the right keywords, even the most well-designed website can struggle to get noticed.     Start by targeting a mix of: High-Volume Keywords: These are commonly searched terms that can drive traffic but are often highly competitive. […]