Selene is the Social Media Manager at BEVIN Creative. She is a talented and professional Graphic Designer and Illustrator who is passionate about creativity and artistic expression. We are pleased to introduce you to her through this interview.

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Social Media… What’s it all about?

Well, I think that Social media is currently the most direct way for companies to connect with their audience and target market.

It is one-on-one communication and serves as a gateway to show your audience the behind-the-scenes of your brand and, of course, It’s essential for any digital strategy. You can sell your products directly, shout out your latest achievements, chat with your clients, build connection and trust. Social media is a powerful marketing tool that can reap measurable rewards.

Social Media is no longer just a broadcasting medium, it’s a personal way of engaging and communicating with your audience. To make it big in the social media world, you have to connect with the individual user and consistently provide value to your followers to keep them watching and looking for more.

Does every business need Social Media?

There is no universal recipe that works for all companies, just as there is no one answer that covers all questions. However, having an online presence is definitely 100% necessary and beneficial for all (or at least the majority) of businesses. Having a presence on social media can be crucial for connecting with your audience, and if you lack this aspect, you are missing one of the pillars of brand communication today, as a large part of communication is purely digital. Social media platforms provide an opportunity to showcase products or services, provide customer support, and cultivate a community around the brand. 

Does Social Media advertising really work?

Yes, social media advertising can be super effective when executed with the right strategy and tailored to the specific goals and target audience of a business. Here are some reasons why social media advertising is known to work:

1. Targeted Reach: Social media platforms offer advanced targeting options that allow businesses to reach their perfect audience with precision. Advertisers can define specific demographics, interests, behaviours, and locations to ensure their ads are shown to the right people.
2. Brand Awareness: Social media advertising helps boost brand visibility and recognition by reaching a large number of users. By consistently exposing users to your brand through ads, you can increase awareness and familiarity, making your business more memorable.
3. Engagement: Social media ads can generate higher engagement rates compared to traditional advertising methods. With interactive ad formats, such as videos, quizzes, and polls, businesses can keep their audience entreteined and encourage active participation.
4. Driving Traffic and Conversions: Social media ads can effectively drive traffic to your website, landing pages, or specific product pages, increasing the chances of conversions and sales. By optimizing ad campaigns and utilizing call-to-action buttons, businesses can guide users towards desired actions.
5. Measurable Results: Social media advertising platforms provide great analytics and reporting tools to track the performance of ad campaigns. This enables businesses to measure key metrics such as reach, engagement, click-through rates, conversions, and return on investment, allowing for data-driven decision-making and optimization.

However, it’s important to note that the success of social media advertising depends on various factors, including the quality and relevance of the ad content, effective targeting, budget allocation, campaign optimization, and continuous monitoring and refinement. I reccomend for businesses to develop a well-thought-out strategy and regularly assess and adjust their ad campaigns to achieve optimal results.

What’s the golden bullet of Social Media?

There isn’t a “golden bullet” or one-size-fits-all solution for Social Media success. This is a complex and evolving landscape, and what works for one brand or business may not necessarily work for another. However, there are some key principles and strategies that can contribute to social media success:

1. Clear Goals and Strategy: Define your goals and align them with your overall business objectives. Develop a clear strategy that outlines your target audience, content themes, posting frequency, and engagement tactics.
2. Great Quality Content: Create high-quality, engaging, and valuable content that resonates with your target audience. Focus on providing value, entertaining or educating your followers, and showcasing your brand’s unique personality and expertise.
3. Consistency is Key: Consistency is crucial in building a strong Social media presence. Maintain a regular posting schedule and ensure your content is consistent in tone, style, and branding.
4. Audience Engagement: Actively engage with your audience by responding to comments, messages, and mentions. Encourage conversations, ask questions, and participate in relevant discussions. Show genuine interest in your audience and make them feel valued.
5. Transparency: Be authentic in your Social Media presence. Share behind-the-scenes glimpses, humanize your brand, and foster trust with your audience. Transparency is important when addressing any issues or concerns.
6. Data-Driven Approach: Utilize analytics and data to gain insights into your audience’s preferences, engagement patterns, and content performance. Use this information to optimize your strategy and make data-driven decisions.
7. Continuous Learning and Adaptation: Stay up-to-date with the latest Social Media trends, features, and best practices. Experiment with new content formats, platforms, and strategies. Be willing to adapt and evolve your approach based on feedback and results.

Remember, Social Media success is a long-term effort that requires dedication, experimentation, and ongoing refinement. It’s important to understand your unique audience, be agile in your approach, and consistently strive to deliver value and meaningful interactions.

What’s the dominant force of Social Media?

I think the dominant force in social media can be considered to be the widespread adoption and usage of major social media platforms by billions of people worldwide.

These platforms have become integral parts of people’s daily lives, providing a means for communication, information sharing, entertainment, and community building. They have significantly influenced how individuals connect, express themselves, and consume content.

However, it’s important to note that the landscape of social media is constantly evolving, and the dominance of specific platforms can shift over time. New platforms can emerge, and existing platforms can lose popularity or undergo transformations. The dominant force in social media will continue to be shaped by factors such as user behaviour, technological advancements, cultural shifts, and market dynamics.