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- Unit 98 / 33 Newcastle Street
Perth Western Australia, 6000
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We create, we build, we manage
Who still visits websites? Everyone.
You're on one right now!
Professional photography and video service productions
High quality 3D Renders and 2D Animation
Internet marketing strategies and implementation
For when you have the ideas, but just need that extra nudge to bring it to fruition
It's no question that social media should be a part of any digital strategy
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Website and Digital Advertising Strategy
Business Foundations2020
CLIENT
A not for profit specialist business advisory and training organisation
Business Foundations was built on the successful helping of small to mid-size business across Australia for the past 25 years. A not for profit specialist business advisory and training organisation that is committed to improving business and economic growth, with a focus on creating employment opportunities and prosperity for the community.
BRIEF
Built website and advertising strategy to drive new opportunities
As they strive to remain at the forefront of their industry, Business Foundations wanted to embraced the latest in cloud technology and a digital communication strategy that will take them into and beyond 2020. As the community spend more time online it was paramount to establish a custom built website and advertising strategy to drive new opportunities. Whilst most projects are done in phases, both needed to be done in synergy so at launch the website traffic could be accumulated.
WHAT THEY SAID
“
We needed a website that would reflect who we were as a brand and what our message was to our customers. The team at BEVIN nailed the job and achieved what we were wanting from a website and the conversation that we wanted to have with our customers. Thank you BEVIN Creative for building the website that we wanted and making it so easy to work with you.
- Phillip Kemp, Chief Executive
TO BE SUCCESSFUL
A unique engaging new website
For the project to be a success we needed to design a unique engaging new website, with a focus on what business foundations do best and relaying that in a UX ( user experience ) that simplified their process. As every business has it’s point of difference it was very important that users also felt they were dealing with a professional business that could create a solution that is bespoke to them. The most critical part of any investment in a website was to drive new opportunities, so increase enrolments and brand awareness.
Our approach
A place where small to mid-size businesses would feel comfortable
With a strong existing relationship with the key stakeholders at Business Foundations, we rolled up our sleeves and got straight into a structured process of simplifying the web journey for a prospective customer. Create ideas that visually reflect the businesses ethos and the perception of a friendly training environment, a place where small to mid-size businesses would feel comfortable and get valuable resources to help their business grow. An in depth study of the category was undertaken so a refined and focused approach to how we would target the online campaign.
What we delivered
After delivering a refreshing new website design for Business Foundations we created a customer experience that had clear direction and the desired information, which was required to make an informed decision. Once live we launched a Google search and display campaign that exceeded all expectations, the amount of enrolments from new clients was off the charts and exposure to the brand was extremely successful. We all like numbers, big data – we increased enrolment by up to 450%. So much so the client has increased spend on other areas of the business as they have real belief in our overall digital marketing strategy.
LIVE PREVIEW
Moving Forward
Keeping them at the forefront of their industry
The relationship with Business Foundations is going from strength to strength, they trust our advice and quality of work. The business continues to evolve as marketing trends do, technology changes and we continue to work closely as a partner, keeping them at the forefront of their industry.