Dirk Hartog Island is an incredibly unique tourist destination located in the beautiful Shark Bay region of Western Australia. Featuring fishing, camping and 4WD adventures, as well as accommodation in the Eco Lodge (the renovated old shearer’s quarters), the island is also the most western point of Australia and is home to Australia’s last sunset, visible from 600ft high cliffs overlooking the Indian Ocean.
Born in 2020, the island is also home to DHI Distilleries, producing a range of gins that showcase wild ingredients straight from the natural environment, resulting in a refreshing drop with flavours from botanicals native to the island.
Probably one of our favourite creative briefs of 2022 – we were engaged to conceptualise and produce packaging for new gin and soda cans by DHI Distilleries. The company felt they would increase their sales through new brand awareness and decided the best product to lead with would be a small range of deliciously thirst quenching, beautifully designed pre-mix gins.
The result – deliciously thirst quenching, beautifully designed pre-mix gins.
The client was thrilled with the finished result and the entire process of branding these cans, we have since re-designed the liquor bottles which are yet to have launched and provided advice on website design, social media strategy and marketing campaigns to help promote the awareness of these new yummy drinks.