A tailored health and fitness system designed to help clients reach their health and fitness goals. Offering both online and in-person services, DUBBEL works with clients ranging from elite athletes to those who have never set foot in a gym before, with a proven track record for generating results.
Following the success of DBL gym moving to an online platform during COVID in 2020, the company wanted to bring the brand into alignment with a more modern and technology driven audience. Our creative team were inspired by other digital and modern brands and wanted to build a solid foundation and strategy behind the evolution to DUBBEL.
Having been given creative freedom in their brief, we developed a strong and striking brand that represents the company’s two service values – Balance and Momentum. The idea for the spinning top graphic was pulled from the joining of the mirrored Bs and when we saw it, we knew it was meant to be.