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- Unit 98 / 33 Newcastle Street
Perth Western Australia, 6000
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Graphic Identity
HAULQUIP Engineering2023
CLIENT
HAULQUIP Engineering
HAULQUIP Engineering is a vibrant and energetic multi-disciplinary building services consulting practice that excels at providing innovative and practical design and management solutions. They are expert in manufacturing and repairs of transport equipment and general fabrication. Their values are based on quality, and the passion they put into their industry.
BRIEF
Growth, innovation, and vitality
This exciting project allowed us to flex our creative muscles and craft a logo that truly embodies the strength and expertise of our client.
With a focus on sharp edges and strong, bold typography, we aimed to convey a sense of precision, reliability, and ruggedness—attributes that define the client’s industry. Color played a vital role in capturing the essence of the brand. We chose a vibrant Bright Green as the primary colour, representing growth, innovation, and vitality. Complemented by sleek Black, clean White, and a touch of Silver, the colour palette conveys a harmonious blend of modernity and professionalism.
This logo is a testament to the client’s unwavering dedication and our agency’s ability to transform their vision into a captivating visual identity. We are proud to have played a part in shaping their brand narrative and look forward to witnessing the logo’s impact as it becomes a symbol of trust and quality in the manufacturing and repairs industry.
