Business Foundations is a non-for-profit specialist business advisory and training organisation that is committed to improving business and economic growth with a focus on creating employment opportunities and prosperity for the community. The organisation have worked closely with their Government Partners, Local Councils and Community Organisations to successfully support small to mid-size business across Australia for the past 25 years.
Our creative team were asked to help the client evolve a variety of existing documents to bring the brand into more alignment with where the business was heading. We wanted to inject the marketing material with a personality that felt inclusive, diverse and authentic.
Connecting business owners with specialist mentors was the purpose of advertising the Buddy Program and we knew the feeling of the visuals would be paramount in attracting these people. Using imagery featuring relaxed environments and genuine faces, we felt confident that the marketing would help the business owners to feel safe, supported and empowered so they could take the necessary steps to join up, improve and grow their own business.