City of Karratha is one of the four local government areas in the Pilbara region of Western Australia. It covers an area of 15,882 square kilometres with a population of about 21,500, most of whom are located in its seat of government, the city of Karratha, and the surrounding major towns.
The Red Earth Arts Festival (REAF) is an annual regional arts and cultural festival presented by the City of Karratha, with support from principal partner, Rio Tinto, and a range of community partners.
For a second year in a row, we were brought on to support the marketing team in the design, application and delivery of the 2021 REAF Festival visual identity and promotional and operational collateral.
The collateral for 2021 included flyers and posters as well as digital marketing across social media and partnering websites. We also supported in the design and organisation of printed material such as street banners, pull up banners, flags and programs.