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With the world of business forever evolving, how can you make your marketing stand out?
With Animated Explainer Videos in your marketing toolkit, your brand will have that creative edge needed to improve client engagement.
There are many benefits that can be realised from utilising explainer animations.
- Increased brand awareness.
- Able to visually engage with new, existing and future customers.
- Easily adaptable to suit your branding and target audience.
What are animated explainer videos?
Animated explainer videos are short, attention-grabbing videos that explain your product, business or an idea. Think of it as an automated version of your ‘elevator speech’, without the one-on-one interaction, that features in your social media news feed and advertisements, or on your website landing page.
These videos are usually kept to between 1-2 minutes long, which is the optimal timeframe during which you can retain your audience’s attention while providing a visual, fun and easy to understand way of answering questions about your business.
There are many forms that animated explainer videos can take. Some of the more common formats include infographics, 2D and 3D animation, whiteboard animation, and motion graphics.
Our in-house Motion and Digital Designer here at BEVIN Creative can create just the right one to suit both your brand and your message.
The place of explainer animations in your marketing strategy
Businesses often offer complex products or services, and animated explainers provide you with the opportunity to visualise abstract concepts that are usually too difficult to convey via conventional means. With a deeper understanding of your product or service, your audience engagement and conversion will be improved.
The many benefits of using explainer videos
Being able to condense a large volume of information into a video gives you the ability to concisely convey more information in less time. Before you lose someone’s attention and they scroll past your video, your key message and value proposition will already be put to them. Brand awareness leads to brand loyalty and cultivates leads – all of which has a positive impact on your market share.
When compared to a live-action video, animation videos are much more cost-effective, and provide your audience with a lot more information as well. The increased Return on Investment (ROI) from this marketing medium makes it well worthwhile to include it as part of your strategy.
As you can easily incorporate Search Engine Optimisation (SEO) into the content, your brand is more accessible in pitch meetings and across social media. Reaching a greater and more varied demographic is a proven way to maximise your marketing funnel intake, and ultimately results in more conversions.