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Redefining of corporate brand, digital identity
and visual presence
Patrick Hollingworth2015
CLIENT
Patrick Hollingworth
Patrick Hollingworth is a prominent motivational/ inspirational speaker within Perth, whom draws on his personal achievement of successfully carrying out an unguided climb of Mount Everest after many years of hard work and perseverance. Drawing upon his mountaineering experience, Patrick’s professional role as a business consultant further extends to include team building workshops and leadership development programs within his service offering.
BRIEF
Refresh the existing brand
Our services were required to refresh Patrick’s existing brand, encompassing both his mountaineering and professional speaking and leadership programs. Following this, we were commissioned to carry out the following:
• Website design and code
• Digital strategy development and implementation (SEO and SEM)
• Corporate documentation design (e.g. 12 page brochure)
To Be Successful
A determinant of success was deep-rooted in our ability to portray Patrick’s unique and effective approach to public speaking and insightful presentation, whilst reflecting his success with climbing. Our ability to deliver on these objectives would ultimately have the ability to set the client apart from other prominent competitors within the realm of motivational speaking.
Our Approach
Our team worked collaboratively with Patrick to come up with a brand that best represented him and his services, to provide a competitive and unique point of difference. Keeping to the client’s request for the revised brand to be modern and simplistic, we set out to produce a logo and complimenting elements that delivered on these expectations.
“
I’ve been a client of BEVIN Creative’s for three years and have enjoyed working with Ben, Steve, Josh and the team. You only need to look at my awesome website www.patrickhollingworth.com to see the calibre of their work! These guys are some of the best in the business”
- Patrick Hollingworth
What We Delivered
We began with the redesign of the preexisting logo, stripping it down to its bare essentials prior to development of the new look. We were required to provide a stylised and simplistic ‘modern edge’, whilst maintaining particular elements of the existing brand, such as the typeface and use of the colour black within the logo. Upon gaining client approval on the new graphic, other branding elements were designed that flowed on to both digital and print media.
The biggest element of the rebrand was the comprehensive redesign of Patrick’s existing website. Development on this platform featured stylistic elements such as video capabilities and advanced scroll/ hover effects, ultimately creating an advanced design that cemented the clients brand. Working closely with the Patrick, a distinctive colour pallet was developed to distinguish the various service offerings, further assisting with ease of navigation (both digitally and on print collateral).
Print collateral included a carefully designed brochure, which was to be handed out after speaking engagements. To ensure continuity of brand image and identity, the colour pallet for the brochure was directly derived from the pallet of the re-developed website.
The Outcome
Our team provided an all-encompassing service, which included logo redesign, website modification, digital and print media collateral development, SEO and SEM, to ultimately deliver on the ‘rebranding’ objective.
Moving Forward
The BEVIN team is consistently working with the brands image, ensuring that it seamlessly evolves in line with the rapid success, expansion and diversification that the client is continually generating. We further monitor and offer reports on SEO and SEM (on a monthly basis), to continually provide recommendations for improvements based on findings, to further enhance the brands market presence.