Social Signals are a collective of shares and likes, they can benefit or hinder a website’s visibility.

 

 

Social signals are shares, likes, and comments on social media platforms – while not directly influencing SEO efforts, their impact cannot be ignored for a successful SEM campaign. While search engines like Google do not count social media activity as a deliberate ranking factor, the potential for traffic and interest built from social platforms is unavoidable, these boosts can boost visibility and improve your site’s authority.

 

 

How Can We Leverage Social Signals?

With intentional positioning, we can effectively leverage social signals:

  • Creating engaging content to encourage sharing
  • Maintaining an active presence across major platforms
  • Regular engagement farming

BEVIN recognises social media ultimately as a powerful tool to promote new projects, attract potential clients, and enhancing brand recognition.

 

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