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Digital Re-Branding
Yirra Yaakin2017
CLIENT
Yirra Yaakin Theatre Company
Yirra Yaakin is one of Australia’s leading Aboriginal performing arts organisations, showcasing award-winning theatre productions that actively promote the Indigenous culture. The organisation is community driven, actively engaging in educational programs and youth workshops in a bid to encourage and further develop Indigenous Australian’s within the theatre industry.
Brief
An Organisational Re-Brand to Coincide With Their 21 Year Anniversary
After years of operating under the existing brand, twenty-one years marked a transitional phase for Yirra Yaakin, which was to be reflected in this new ‘identity’ to appropriately mark this milestone. The existing brand resided in the past of cultural identity, and with this milestone approaching the company wished to communicate the vision of ‘standing tall’ (meaning of Yirra Yaakin) and lead into future horizons. It was our task to refresh the existing brand into a modern and culturally symbolic image that would powerfully represent the organisation and the Indigenous community for years to come.
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Yirra Yaakin Theatre Company has been a client of Bevin Creative since late 2012 and have enjoyed a wonderful partnership with Ben and his staff over this time. BEVIN Creative has provided us with many beautiful design concepts and graphic collateral for our shows, events & activities.
A highlight was the conceptualisation, presentation and production of our new branding, which was launched at our 21st Birthday community celebration in February 2014. The immediate feedback from our community was the image perfectly reflected our Company as a strong Aboriginal performing arts company that “stands tall”, which is what the Noongar words, ‘Yirra Yaakin’ represents. Their high level of professionalism and generosity towards our organisation is exceptional and we look forward to many more years working the Bevin team, as our Company grows from strength-to-strength.
- Peter Kift, General Manager, Yirra Yaakin Theatre Company
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