Yirra Yaakin, meaning ‘Stand Tall’ in Noongar language, is one of Australia’s leading Aboriginal performing arts organisations. They continue to produce award-winning, world-class theatre that is exciting, entertaining, educational, authentic and culturally appropriate.
The company has commissioned and premiered more than 50 new major festival presentations like Waltzing the Wilarra, One day in 67, Aliwah, Windmill Baby, Cruel Wild Woman, Hecate, The Sum of Us and Panawathi Girl. They have worked with and nurtured prestigious Aboriginal writers including David Milroy, Sally Morgan, Derek Nannup, Mitch Torres and Dallas Winmar, among many others.
The organisation is community driven, actively engaging in educational programs and youth workshops in a bid to encourage and further develop Indigenous Australian’s within the theatre industry.
After years of operating under the existing brand, twenty-one years marked a transitional phase for Yirra Yaakin, which was to be reflected in this new ‘identity’ to appropriately mark this milestone. The existing brand resided in the past of cultural identity, and with this milestone approaching the company wished to communicate the vision of ‘standing tall’ (meaning of Yirra Yaakin) and lead into future horizons. It was our task to refresh the existing brand into a modern and culturally symbolic image that would powerfully represent the organisation and the Indigenous community for years to come.