The BEVIN Creative team of marketing specialists work hard for all of our clients, managing their marketing, driving their business development and getting the maximum bang for their promotional buck. We work closely with our clients by seeking the right answers to our questions – ultimately, our clients know their business and we know marketing and communications.
Our marketing services are unrivalled, attributed to our comprehensive approach, categorised in the following sequence:
We learn about your business/venture/start-up to gain as much information as we can, including the key components, departments, service/product offerings and existing marketing endeavours and practices in place.
We ascertain your short and long-term aspirations.
We research the market opportunities and determine a positioning statement for your brand. From this research, we may find your brand requires review and/or a transition to ensure you are evolving to how it should present … see branding.
We provide a comprehensive market analysis, to determine your competitive position. This defines key internal and external factors, with a particular focus on the actions of your competitors in order to identify clear competitive advantages and disadvantages.
Building from the solid foundation of preliminary stages, that has now determined who your brand is and where it sits within the market place, we develop relevant strategies and plans to drive your business (or venture) into the future. Planning within this stage may include the development of a strategic marketing plan, detailing the following (where relevant): PR plans, advertising and media plans, SEO plans etc. Within this documentation, we cover further details such as cost allocation, return on investment (ROI) projections, calendar phase roll-outs and other project specific requirements.
Following our comprehensive research and planning, we implement the proposed strategic campaigns in execution of your business objectives. At this point, we effectively connect you with your target market.
Capturing or collection of touch points is of the highest importance. We are also mindful of tracking (where possible) where, how and when these touch points occurred, not to mention following up every communication occurrence.
Measuring the effectiveness of the strategies, plans, campaigns and sales processes are critical for development of future growth potential. We believe it is imperative to focus on the shortcomings, to ensure all weaknesses as well as strengths are maximised.
We prioritise a collaborative approach with our clients, ensuring we continually meet the expectations of service delivery over the duration of our work. We pride ourselves on our mindful approach to customer service, which we believe differentiates our services from those of our competitors.
We value the need for effective and efficient communication between our clients and their stakeholder groups.
We engage tools of public relations (PR) in our service offering, to ensure our clients successfully engage in active two-way communication. We acknowledge the need for an integrated approach to PR, utilising both traditional and new media platforms to diversify our ability to cater to client needs.
Whether the objective of communication is to increase stakeholder awareness, open up lines of communication or diffuse imminent issues through crisis communication, we cater to a range of needs.
Our diverse offering in this realm is inclusive of social media, whereby we offer this form of communication to our clients where relevant. We determine the most effective platforms of use depending on your business and further establish these pages with the option for continual updates. Our knowledge of this field ensures that our clients go beyond simply ‘existing’ amongst a sea of competitors, to instead having a strong, strategic and unrivalled presence.
When it comes to effectively communicating your brand through the power of text, this can often become a challenge. Considerations on wording, tone, detail and flow can all affect the readability of a document, whether it’s online or in print.
Our copywriting experience and skills have been formed through years of collaborative work with clients across a range of industries. We enjoy the process and challenge of communication and we enjoy working with clients to ensure their online and print messaging is clearly delivered to their target audience. We do this in a way that stands out, in a way that generates results.
The way text is written will ultimately depend on the platform it is used on. Print collateral and advertising materials need to be snappy enough to cater to short attention spans. Websites are non-linear, so there needs to be careful copy consideration around which page a customer will land on when they visit a website.
Search Engine Optimisation can also play a vital role in which words are selected for website text and how this impacts traffic and conversions. Social media text is also unique, as each social platform has its own language. Rest assured, we speak all of them, fluently. Regardless of what the platform is, we have the experience and skills to provide well planned, tightly written copy that hits the brief every time.
Whether or not it’s online or print text, we can help deliver copy that clearly communicates your brand objectives to your clients in a way that is clear, welcoming and easy to read. We write with clarity, personality and professionalism, which ensures your brand is represented in the best possible light.f preliminary stages, that has now determined who your brand is and where it sits within the market place, we develop relevant strategies and plans to drive your business (or venture) into the future. Planning within this stage may include the development of a strategic marketing plan, detailing the following (where relevant): PR plans, advertising and media plans, SEO plans etc. Within this documentation, we further cover details such as cost allocation, return on investment (ROI) projections, calendar phase roll-outs and other project-specific requirements.
PO Box 8239, Perth BC,
Western Australia, 6849